Welcome to Tap

What Tap is

Tap is transaction infrastructure for media. It connects buyers and suppliers through the work that turns a campaign goal into a Plan, an RFP, a supplier response, and a human-approved path to booking.

Tap is not a DSP, SSP, or conventional media planner. It does not replace professional judgment or every system a media team already uses. It gives both sides a connected transaction record, clear handoffs, and the Tap Agent to prepare the next useful step.

Follow the transaction

The main path through Tap is:

Plan → RFP → RFP Exchange → Avail Response → Order → Post-Buy

Choose your path

Work with the Tap Agent

The Tap Agent works from the current Tap objects, your conversation, and the source material you provide. You can ask it to:

• turn a campaign goal or uploaded brief into an editable Plan;
• identify missing information and explain why it matters;
• prepare RFP drafts and recommend relevant Supplier Properties;
• compare submitted Avails by spend, projected impressions, CPM, and material trade-offs;
• find the next human decision across active Plans and RFP Exchanges.

Treat AI output as prepared work, not hidden authority. Tap should state gaps instead of guessing. It must not invent rates, inventory, availability, IDs, or unsupported Product details.

Know what each side can see

Tap keeps planning work private until the relevant person chooses to share or submit it.

Find your way around the buyer app

• Home opens the Tap Agent. Start a new chat or use the getting-started prompts to begin a Plan.
• Campaigns opens your Plans list. Use it to find active planning work, Plans with Orders, folders, and archived Plans.
• Notifications shows transaction activity that may need attention.
• Brands holds reusable Client context.
• Contacts keeps the people connected to supplier relationships.
• Memories holds saved context and source material you want Tap to use again.

Use Search in the navigation to find conversations, Plans, brands, contacts, memories, and app pages without opening each section first.

Understand current media support

Tap is designed as all-media transaction infrastructure. The current end-to-end buyer and supplier transaction flow through the Tap Agent supports US TV and radio. Tap may still help you reason about other media, but those recommendations are planning advice and must be transacted outside Tap until a supported transaction path is available.

Complete a useful first session

1. Start a new Plan

   Open Home and describe the campaign outcome in plain language. Add the Client, audience, markets, dates, and budget when you know them.

2. Review the facts

   Check the Plan details and correct assumptions. A useful draft is more valuable than false completeness.

3. Prepare the request

   Ask Tap to create the RFP drafts you need. Inspect each request before selecting recipients or sharing anything externally.

4. Keep the next decision human

   Review the exact recipients and request revision before Send RFP. Later, review submitted Avails before building and sending an Order.

Continue through the guide