Welcome to Tap
An introduction to Tap — the AI-powered media buying platform that connects advertisers with publishers.
What is Tap?#
Tap is an AI-powered advertising platform that connects advertisers directly with media suppliers — including radio stations, TV networks, podcasts, digital news outlets, and more.
With Tap, you can:
- Plan campaigns using AI-powered media recommendations
- Price inventory with real-time rate cards and negotiation tools
- Activate campaigns directly with publishers — no middlemen required
- Track performance with unified reporting across all media channels
Who is Tap for?#
Getting Started#
Create your account
Sign up at tap.co and complete your business profile. You'll need basic company information and your advertising goals.
Explore available inventory
Browse thousands of media platforms across the United States. Filter by market, media type, audience demographics, and budget.
Plan your first campaign
Use our AI planner to build a media plan tailored to your goals. The planner considers audience reach, budget efficiency, and market coverage.
Activate and track
Submit your plan, manage creative assets, and track campaign performance — all from your Tap dashboard.
Next Steps#
Ready to dive in? Here are some recommended guides: