Welcome to Tap

What is Tap?#

Tap is an AI-powered advertising platform that connects advertisers directly with media suppliers — including radio stations, TV networks, podcasts, digital news outlets, and more.

With Tap, you can:

• Plan campaigns using AI-powered media recommendations
• Price inventory with real-time rate cards and negotiation tools
• Activate campaigns directly with publishers — no middlemen required
• Track performance with unified reporting across all media channels

Who is Tap for?#

<CardGroup cols=> <LinkCard title="Brands & Advertisers" description="Plan and buy media across radio, TV, podcasts, and digital — all in one platform." href="/brands" icon="📢" /> <LinkCard title="Publishers & Suppliers" description="List your inventory, manage campaigns, and connect with advertisers directly." href="/publishers" icon="📡" /> </CardGroup>

Getting Started#

<Steps> <Step title="Create your account"> Sign up at tap.co and complete your business profile. You'll need basic company information and your advertising goals. </Step> <Step title="Explore available inventory"> Browse thousands of media platforms across the United States. Filter by market, media type, audience demographics, and budget. </Step> <Step title="Plan your first campaign"> Use our AI planner to build a media plan tailored to your goals. The planner considers audience reach, budget efficiency, and market coverage. </Step> <Step title="Activate and track"> Submit your plan, manage creative assets, and track campaign performance — all from your Tap dashboard. </Step> </Steps>

Next Steps#

Ready to dive in? Here are some recommended guides:

<CardGroup cols=> <LinkCard title="Install the Tap MCP Server" description="Connect Tap with Claude Desktop for AI-powered media planning." href="/guide/how-to-install-tap-mcp-server" /> <LinkCard title="Create Your First Campaign" description="Step-by-step walkthrough of building a media plan." href="/guide/creating-your-first-campaign" /> </CardGroup>