Getting started
Understand how Tap connects Campaigns, RFPs, responses, client proposals, Orders, booking, and delivery while keeping people in control.
3 min readUpdated
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Tap connects buyers, clients, and suppliers through one media transaction record. It helps teams turn a campaign goal into an RFP, compare supplier responses, obtain client approval when needed, and choose a human-approved path to booking.
Tap is not a DSP, SSP, or replacement for professional judgment. The Tap Agent can research, draft, compare, and coordinate, while people approve the actions that contact another party or create a commercial commitment.
Broadcast work follows this path:
Campaign → RFP → Response → Confirm → Book → Track
These are the buyer campaign stages. Suppliers work from a timeline with private response actions and shared request, response, Order, creative, and Post-Buy history.
Digital out-of-home work follows a purpose-built path:
Campaign → DOOH allocation → DOOH RFP → supplier response
| Object | What it means |
|---|---|
| Campaign | The buyer workspace for objectives, budget, flight, markets, channels, team, source material, and transaction history. |
| RFP | A structured buyer request. Broadcast RFPs create a separate station conversation and response history for every recipient. |
| Response | A supplier's versioned set of orderable broadcast options. Its draft stays private until submission. |
| Selected buy | The quantities and media mix the buyer chooses in Confirm. It can be shared with a client before Orders are placed. |
| Client proposal | An immutable campaign and financial snapshot shared with a connected Brand workspace for approval or requested changes. |
| Order | The buyer's commercial request to one station. A sent Order is immutable and the supplier confirms or declines it. |
| Post-Buy | The delivery summary submitted against a confirmed RFP-backed Order. |
| Deal | A supplier-created opportunity that can be public or sent directly to selected buyer contacts. |
Create a campaign
Create Campaigns, prepare RFPs, compare responses, share proposals, and book media.
Set up stations
Keep stations accurate, handle incoming requests, submit responses, export Orders, and track delivery.
Use the Brand workspace
Review agency proposals, request changes or approve, follow campaign status, and share creatives.
| Information | Visibility |
|---|---|
| Campaign discussion, working assumptions, budget, and RFP draft | Buyer workspace |
| Sent RFP revision | Selected supplier recipients |
| Supplier draft and source files | Supplier workspace until submission |
| Submitted response | Buyer and supplier in the relevant station workspace |
| Shared client proposal | Connected agency and Brand workspace |
| Sent Order | Buyer and selected station |
| Draft DOOH allocation and RFP | Buyer workspace until Send RFP |
Tap currently supports in-product transaction paths for radio, TV, and digital out-of-home. Recommendations for other media remain planning advice until a matching transaction path is available.