Welcome to Tap

Welcome to Tap | Tap

What Tap is

Tap is transaction infrastructure for media. It connects buyers and suppliers through the work that turns a campaign goal into a Plan, an RFP, a supplier response, and a human-approved path to booking.

Tap is not a DSP, SSP, or conventional media planner. It does not replace professional judgment or every system a media team already uses. It gives both sides a connected transaction record, clear handoffs, and the Tap Agent to prepare the next useful step.

Follow the transaction

Broadcast work follows this path:

Plan → RFP → RFP Exchange → Avail Response → Order → Post-Buy

Digital out-of-home work follows a purpose-built path:

Plan → DOOH inventory allocation → DOOH RFP → supplier response

Object	What it means
Plan	The buyer planning workspace. It holds the objective, Brand and Product context, budget, flight dates, markets, and supporting material.
RFP	A structured buyer request. Radio and TV RFPs open a separate RFP Exchange for each selected Supplier Property.
RFP Exchange	The property-specific space for conversation, Avails, Orders, and activity.
Avail Response	A supplier version of independently orderable broadcast options. Its draft stays private until submission.
Order	The buyer commercial request to one Supplier Property. The supplier confirms or declines the whole Order.
Post-Buy	The delivery summary submitted against a confirmed RFP-backed Order.
Deal	A supplier-created opportunity that can be public or sent directly to selected buyer contacts.
DOOH allocation	A Plan selection built from current grouped inventory or exact screens, with a directional estimate and its own RFP.

Choose your path

For buyers

Start with a Plan, prepare RFPs, compare responses, review supplier Deals, and send an Order when the terms are ready.

For suppliers

Keep inventory accurate, handle incoming requests, prepare Avails, publish Deals, and decide what your team submits.

Work with the Tap Agent

The Tap Agent works from current Tap objects, your conversation, and the source material you provide. Buyers can ask it to prepare Plans and RFPs, search radio, TV, and DOOH inventory, compare submitted Avails, and explain the next decision. Suppliers have a separate Agent that works with supplier inventory, RFPs, Avails, Deals, routing, and Post-Buy records.

Treat AI output as prepared work, not hidden authority. Tap should state gaps instead of guessing. It must not invent rates, inventory, availability, IDs, or unsupported Product details.

Know what each side can see

Information	Visibility
Plan discussion and working assumptions	Buyer workspace
RFP draft	Buyer workspace until Send RFP
Sent RFP revision	Selected supplier recipients
Supplier Avail draft and private source files	Supplier workspace until submission
Submitted Avail Response	Buyer and supplier in the relevant Exchange
Sent Order	Buyer and selected Supplier Property
Draft supplier Deal	Supplier workspace
Published or directly delivered Deal	Eligible or selected buyer recipients
Draft DOOH allocation and RFP	Buyer workspace until Send RFP
Sent DOOH RFP and final response	Buyer and configured DOOH supplier

Find your way around the buyer app

Home opens the Tap Agent and recent conversations.
Notifications collects incoming Exchange, Deal, and relationship activity.
Opportunities shows supplier Deals recommended to you, Deals you responded to, and the searchable history.
Campaigns opens Plans, RFPs, Avails, Orders, and DOOH work.
Financials reports confirmed media spend, Tap fees, and fee invoices.
Brands holds reusable Brand, Product, styling, asset, and planning context.
Creatives holds finished or working creative files.
Contacts combines saved relationships with discoverable supplier representatives.
Memories holds reusable notes and files.

Use Search in the navigation to find conversations, Plans, Brands, contacts, memories, and app pages. Open the chat library to search message content, organize conversations in folders, or restore archived conversations.

Understand current media support

Tap is all-media transaction infrastructure. The current in-product transaction paths support radio, TV, and digital out-of-home. The Tap Agent can still recommend podcast, digital display, digital video, and digital audio when they fit the objective, but those recommendations remain planning advice until an in-product transaction path is available.

Continue through the guide

Create a media plan

Turn the campaign outcome and source material into grounded planning context.

Plan and send a DOOH RFP

Search current inventory, build an allocation, review the estimate, and send the RFP.

Work with the Tap Agent

Learn how conversations, files, integrations, memory, and approvals fit together.