Welcome to Tap
An introduction to Tap — the AI-powered all-media buying platform for advertisers.
What is Tap?#
Tap is an AI-powered, all-media advertising platform that connects advertisers directly with media suppliers. TV inventory is live and bookable today, with radio, CTV, podcasts, OOH, DOOH, digital news, and streaming audio coming soon.
With Tap, you can:
- Plan campaigns using AI-powered media recommendations
- Price inventory with real-time rate cards under the Supplier Guarantee
- Activate campaigns directly with suppliers — no middlemen required
- Track performance with unified reporting across every channel you buy
Getting started#
Create your account
Sign up at tap.co and complete your business profile. You'll need basic company information and your advertising goals.
Set up brand intelligence
Tell the AI planner about your brand, target audiences, and default markets so it can make sharper recommendations from your first chat.
Plan your first campaign
Open the planner, describe your campaign in plain language, and let the AI search inventory and propose a plan with real pricing.
Activate and track
Verify and Buy, then track delivery and Post-Campaign Reports from the Plans page.