For buyers
Source media with public and private RFPs
Write a useful brief, choose who receives it, and compare supplier quotes.
2 min readUpdated
Something missing from this page? Email help@tap.co
For buyers
Write a useful brief, choose who receives it, and compare supplier quotes.
2 min readUpdated
Something missing from this page? Email help@tap.co
Use a sourcing request when you want suppliers to recommend placements and quote for your campaign. You can ask one supplier privately or invite responses from suppliers offering the medium you need.
From your campaign, choose Add media and the medium. Use Any media if you want recommendations across channels.
Explain your objective, audience, locations, dates, and the placements or results you want. Add requirements such as creative formats or exclusions, then set a response deadline. A budget can help suppliers shape their recommendations, but only include an amount you are comfortable sharing with them.
Private TV and radio requests let you choose stations. Follow send an RFP for their weekly goals and dayparts.
For supported private requests, Choose inventory (optional) lets you identify listings you want quoted. You can leave it empty and ask the supplier to recommend a selection.
Review the brief, dates, deadline, audience, and any disclosed budget before sending. While the request shows Submitted, you can choose Withdraw submission to make changes before delivery. If you see Request could not be delivered, update the request and submit again or contact Tap support.
Open each supplier response. Compare the placements, dates, quantities, currency, and pricing basis. Ask about anything missing in the private supplier conversation once a response has been submitted.
Mark reviewed helps you track what you have read; it does not accept a quote or buy media. Cross-media sourcing quotes do not currently turn into Tap Orders. Agree the booking arrangements with your chosen supplier.
When you finish sourcing, close the request. This stops new responses and messages. A deadline stops new discovery, though suppliers already preparing a response may still reply while the request is open.