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Podcast advertising

Plan your next podcast campaign with AI.

Explore show categories, host reads and produced spots with AI before asking suppliers for options.

Podcasts

Or start from an example.

How it works

  1. 01

    Start with listener fit

    Describe your audience and what your brand has to say. AI helps you explore relevant topics, listening contexts and creative approaches.

  2. 02

    Shape the read

    Compare host reads and produced spots, then prepare a supplier brief with your timing, budget and requirements.

  3. 03

    Review supplier options

    Request quotes and compare the proposed shows, placements and pricing. Check host participation and deliverables with the supplier.

Start your plan

Common questions

Can I compare host-read and produced ads?

Yes. Tap can help you weigh the creative approach, audience fit and budget for each. A host read depends on the host’s participation and approvals, so the supplier needs to confirm the proposed deliverables.

Do I need to know which podcasts I want?

No. Describe your customer and campaign objective. Start by exploring relevant categories and editorial context, then use a supplier request to gather concrete show and placement options.

Does requesting podcast quotes commit my budget?

No. A request gathers options, and reviewing a quote does not accept it or reserve a placement. Confirm the schedule, creative approvals and commercial arrangements with the supplier before committing.

Explore more media

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