Buyer pricing
Simple, transparent pricing.
One low subscription per seat for planning, plus a Tap fee calculated separately for each confirmed supplier order.
Seats
Standard
30 days freeFreefor 30 days
Then $49 / seat / mo
No credit card required
- AI-powered media planning
- Automated RFPs
- Cross-channel campaigns
- Real-time analytics
- Creative generation tools
- Creative services
- Flexible payments
Enterprise
Custom
Tailored to your organization
- Everything in Pro
- Volume discounts
- Dedicated account manager
- Custom integrations
- Data processing agreement (DPA)
- SCIM user provisioning
- Priority support
- SLA guarantees
- Access Tap supply API
Booking fees
Progressive fees for every booking.
A booking is one confirmed order with one media supplier. You see the exact Tap fee before sending the order.
| Booking value for one supplier (USD) | Tap fee |
|---|---|
| First $100,000 | 2.5% |
| Next $150,000 ($100,001 to $250,000) | 2% |
| Next $250,000 ($250,001 to $500,000) | 1.5% |
| Next $500,000 ($500,001 to $1,000,000) | 1% |
| Value above $1,000,000 | 0.5% |
- Each booking starts at 2.5%. Only the value in higher bands receives the lower rate.
- The fee is locked to that booking for invoices, adjustments, credits, cancellations, and disputes.
- Enterprise and API rates are negotiated, then calculated and recorded for each booking.
Get started30 days free
Plan your next campaign on Tap.
Plan, price, and activate in minutes. No credit card to start.