Pricing

Simple, transparent pricing

One subscription for the platform. One transparent booking fee on media spend. No hidden costs.

Free

Free

Free forever, no credit card

  • View and respond to proposals
  • Manage creative assets
  • Team management
  • Campaign visibility
Get Started
30 days free

Standard

Free$37/ seat / mo

30 days free, no credit card

  • AI-powered media planning
  • Multi-supplier
  • Cross-channel campaigns
  • Real-time analytics
  • Creative generation tools
  • Creative services
  • Flexible payments
Get Started

Pro

$74/ seat / mo

$99 billed annually

  • Everything in Standard
  • Extended usage limits
  • Lock-in Rates with suppliers
Get Started

Enterprise

Custom

Tailored to your organization

  • Everything in Pro
  • Volume discounts
  • Dedicated account manager
  • Custom integrations
  • Priority support
  • SLA guarantees
  • Access Tap supply API
Contact Sales

Booking Fees

Fees that scale with your spend

Tap applies a transparent booking fee on media spend. The more you spend, the lower the rate. No surprises.

Spend Range (USD) Booking Fee
$1to $99,99910.00%
$100,000to $499,9999.00%
$500,000to $999,9998.00%
$1,000,000to $4,999,9997.00%
$5,000,000to $9,999,9996.00%
$10,000,000and above5.00%

Flexible Invoicing

Works for agencies and advertisers

Configure invoicing direction per order. Agent fees are automatically settled to connected accounts.

A

Invoice to Agent

When the agency or DSP has payment authority. Tap invoices the total and pays the agent fee to their connected account at settlement.

B

Invoice to Advertiser

When the advertiser has payment authority. Tap invoices the advertiser directly and settles the agent fee to the agent's connected account.

Ready to get started?

Plan, price, and activate your campaign in minutes with AI-powered media planning.