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The Trade Desk API + Tap

Manage your programmatic campaigns in Tap.

Connect a partner account to review campaigns and reporting, prepare campaigns and paused ad groups, and adjust budgets and bids with the planner. You approve every change.

Connect The Trade Desk

How to connect The Trade Desk

  1. 1

    Create a Platform API token

    In OpenTTD Access Management, create a token for your partner with access to the advertisers you plan to work with.

  2. 2

    Connect your partner account

    Enter your partner ID and token on The Trade Desk setup page, then choose production or sandbox. Tap checks the partner and stores the token encrypted.

  3. 3

    Approve each campaign change

    Ask the planner to prepare a campaign or a paused ad group using existing creatives, seeds and targeting lists. Activation needs a separate approval.

Connect The Trade Desk

Questions about The Trade Desk

What can I manage through The Trade Desk connection?

Tap reads advertisers, campaigns, ad groups and aggregate campaign reporting. The planner can create campaigns and paused ad groups, rename them, change flight budgets and bids, pause ad groups and archive campaigns. Creative uploads, seeds, audiences and billing stay in The Trade Desk.

Will connecting or creating a campaign start spending?

No. New campaigns start without ad groups, and new ad groups start paused. Activation is a separate approval and can start spending immediately. Activation, budget and bid changes need a Tap subscription.

Who can use my connection, and what happens if I disconnect?

Only you can use your token in the Tap workspace. Disconnecting deletes Tap’s saved token but does not pause campaigns. Pause ad groups in The Trade Desk to stop delivery, and revoke the token in OpenTTD if you no longer need it.

Connect more of your tools

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