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Get from brief to booked media

Build a plan, send RFPs to the right suppliers, compare what comes back, and book the deal. Every step, for both sides.

Get startedFor buyersFor suppliers

Getting started

Welcome to TapUnderstand how Tap connects plans, RFPs, supplier responses, orders, and delivery while keeping people in control.4 min read

For buyers

Create a media planTurn a campaign outcome, client context, budget, dates, markets, and source material into an editable plan.6 min readSend an RFPTurn approved plan facts into a structured request, choose supplier properties, and keep the final send under human control.4 min readReview avails and ordersCompare supplier responses, assemble a buy, and send exact property orders for confirmation.5 min readSet up your daily briefingTurn on the daily report to get a scheduled summary of deal activity, choose when it arrives, and pick the sections it includes.3 min read

Media types

Radio

Broadcast audio planned across stations, markets, dayparts, audiences, and spot lengths.

TV

Television planned across markets, dayparts, programs, audiences, and spot lengths.

Podcast

On-demand audio planned across shows, audiences, placements, and ad formats.

Digital display

Visual ads planned across websites, apps, audiences, placements, and formats.

Digital video

Video ads planned across streaming services, websites, apps, audiences, and formats.

Digital audio

Audio ads planned across streaming services, audiences, devices, and formats.

OOH

Out-of-home ads planned across markets, locations, audiences, formats, and dates.

For suppliers

Set up supplier propertiesCreate accurate supplier properties, control buyer visibility, separate public files from private memories, and route demand.4 min readRespond to an RFPReview the buyer request, prepare a private and grounded avail response, and explicitly decide what to submit.4 min readManage your team and permissionsInvite teammates, assign a role preset or an exact set of capabilities at the right scope, and separate who can see pipeline work from who can act on it.4 min readRoute incoming RFPsBuild rules that send a matching RFP straight to the right teammate, understand how Tap decides which rule wins, and know what happens when nothing matches.3 min readTrack delivery and Post-BuySee how a confirmed RFP-backed Order becomes a Post-Buy report, what you record, and what the buyer sees after submission.3 min read

Working with Tap AI

Work with the Tap AgentWhat the Tap Agent can help buyers with, the three memory scopes it can save facts to, and which actions still need your explicit approval.3 min read

Account and data

Import contactsImport buyer or supplier contacts from a CSV to speed up choosing RFP recipients, messaging known contacts, and selecting recipients for private Deals.3 min readManage your profile and companyEdit your personal profile, update your organization's company profile, and understand how account deletion and reactivation work.3 min read

Reference

GlossaryDefinitions of the objects Tap uses across planning, RFPs, avails, orders, and the supplier pipeline.3 min readFrequently asked questionsAnswers to common questions about what Tap automates, what stays a human decision, and how the Plan, RFP, Avail, Order, and Deal mechanics behave.4 min read

Still stuck on something?

Email help@tap.co