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AI media buying infrastructure for agencies, brands, and media owners.

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Getting started
For buyers
- Create a media plan
- Collaborate with your buyer team
- Use campaign team chat
- Send an RFP
- PodcastComing soon
- Digital displayComing soon
- Digital videoComing soon
- Digital audioComing soon
- Review avails and orders
- Review supplier Deals and opportunities
- Set up scheduled Tap reports
- Track Orders, fees, and invoices
- Manage Brands, Products, and creatives
For suppliers
Working with Tap AI
Account and data
Reference
- Glossary
- Frequently asked questions

⌘K

Getting started
For buyers
- Create a media plan
- Collaborate with your buyer team
- Use campaign team chat
- Send an RFP
- PodcastComing soon
- Digital displayComing soon
- Digital videoComing soon
- Digital audioComing soon
- Review avails and orders
- Review supplier Deals and opportunities
- Set up scheduled Tap reports
- Track Orders, fees, and invoices
- Manage Brands, Products, and creatives
For suppliers
Working with Tap AI
Account and data
Reference
- Glossary
- Frequently asked questions

Get from brief to booked media

Build a plan, send RFPs to the right suppliers, compare what comes back, and book the deal. Every step, for both sides.

Get started For buyers For suppliers

Getting started

Welcome to TapUnderstand how Tap connects Plans, RFPs, supplier responses, Orders, Deals, and DOOH work while keeping people in control.

4 min read

Complete buyer onboarding and switch workspacesAccept the buyer terms, add Brand websites, choose a plan, set profile visibility, invite teammates, and work in the correct buyer organization.2 min read

Complete supplier onboardingJoin the correct supplier workspace, accept the supplier terms, confirm company details, and invite the people who will manage inventory and responses.3 min read

For buyers

Create a media planTurn a campaign outcome, client context, budget, dates, markets, and source material into an editable plan.6 min read Collaborate with your buyer teamInvite teammates, set access, assign Brand and Plan responsibility, use private campaign team chat, and find the work that belongs to you.5 min read Use campaign team chatKeep internal campaign decisions with the assigned Plan team, understand who can read the conversation, and separate team chat from Tap Agent and supplier messages.3 min read Send an RFPTurn approved Plan facts into a structured request, select only relevant supplier properties, and keep the final recipient and send decisions under human control.5 min read Review avails and ordersCompare supplier responses, assemble a buy, and send exact property orders for confirmation.5 min read Review supplier Deals and opportunitiesUse For you, My deals, and All deals to find supplier opportunities, ask for a private quote, message the supplier, and send an Order.2 min read Set up scheduled Tap reportsChoose a personal daily, weekly, or monthly Tap report, set when it arrives, and select the activity, approvals, news, and opportunities it includes.3 min read Track Orders, fees, and invoicesUse Financials to report confirmed media spend, locked Tap booking fees, invoice amounts, payment states, and links for the selected period.3 min read Manage Brands, Products, and creativesCreate and enrich Brand profiles, maintain reusable Products and assets, manage styling and team ownership, and organize the creative library.3 min read

Media types

Radio

Broadcast audio planned across stations, markets, dayparts, audiences, and spot lengths.

TV

Television planned across markets, dayparts, programs, audiences, and spot lengths.

Podcast

On-demand audio planned across shows, audiences, placements, and ad formats.

Digital display

Visual ads planned across websites, apps, audiences, placements, and formats.

Digital video

Video ads planned across streaming services, websites, apps, audiences, and formats.

Digital audio

Audio ads planned across streaming services, audiences, devices, and formats.

OOH

Out-of-home ads planned across markets, locations, audiences, formats, and dates.

For suppliers

Set up supplier propertiesCreate accurate supplier properties, control buyer visibility, separate public files from private memories, and route demand.4 min read Respond to an RFPReview the buyer request, prepare a private and grounded avail response, and explicitly decide what to submit.4 min read Manage the supplier PipelineUse Pipeline stages, attention views, ownership, filters, and activity history to keep RFPs, DOOH requests, responses, and Orders moving.3 min read Prepare, revise, and submit AvailsBuild weekly Avails, manage private autosave and source staging, resolve conflicts, submit revisions, and withdraw a response while the exchange is open.3 min read Confirm or decline an OrderReview the booked terms and make the supplier's final confirmation or decline decision on a pending Order.2 min read Manage your team and permissionsInvite teammates, assign a role preset or an exact set of capabilities at the right scope, and separate who can see pipeline work from who can act on it.4 min read Route incoming RFPsBuild rules that send a matching RFP straight to the right teammate, understand how Tap decides which rule wins, and know what happens when nothing matches.3 min read Create, publish, and manage supplier dealsCreate a private deal draft, define inventory and recipients, publish it, manage revisions and withdrawal, and follow private quotes through to Orders.3 min read Track delivery and Post-BuySee how a confirmed RFP-backed Order becomes a Post-Buy report, what you record, and what the buyer sees after submission.3 min read Respond to a DOOH RFPFind a DOOH request in Pipeline, review its inventory and campaign context, and send the supplier's final response.2 min read Invite agencies and buyersInvite a buyer contact and their agency to Tap, understand the three-month fee-free offer, and manage each invitation.3 min read Manage supplier contacts and messagesUse the customer directory to find buyer relationships, import contacts, start conversations, and create a deal for the right recipient.3 min read Manage supplier settings and notificationsControl supplier profile, privacy, security, company, reminders, invitations, and terms settings for the active workspace.3 min read

Working with Tap AI

Work with the Tap AgentUse buyer conversations, model selection, artifacts, attachments, reusable memory, currently available integrations, guide grounding, and explicit approvals without losing your work.5 min read Work with the supplier AgentUse the supplier Agent, choose a conversation model, triage RFPs, prepare private Avail and Post-Buy drafts, manage inventory and deals, and find grounded help without surrendering final authority.3 min read Connect Tap to an AI clientConnect a compatible AI client to Tap's public buyer MCP server, select the acting organization, review approvals, protect data, and troubleshoot OAuth.4 min read

Account and data

Import contactsImport buyer or supplier contacts from a CSV to speed up choosing RFP recipients, messaging known contacts, and selecting recipients for private Deals.3 min read Find and manage contactsDiscover supplier representatives, save verified profiles, edit relationship records, import CSV contacts, and use private messaging.2 min read Manage memories and filesUpload reusable source files, follow parsing states, choose personal, team, or Brand scope, search grounded content, and maintain the memory graph.3 min read Manage your profile and companyEdit your personal profile and public Tap link, control contact discovery and web visibility, update the active company's profile, and understand account deletion.4 min read Manage buyer settingsMove between Personal settings and Team settings, and understand which changes affect only you or the active buyer workspace.3 min read Use notifications, search, and the Resource centerFollow activity that needs attention, search across buyer work, organize conversations, and download current customer resources.2 min read

Reference

GlossaryDefinitions of the objects Tap uses across planning, RFPs, avails, orders, and the supplier pipeline.3 min read Frequently asked questionsAnswers to common questions about Tap Agent approvals, media support, MCP access, Plans, RFPs, Avails, Orders, Deals, and permissions.4 min read

Still stuck on something?

Email help@tap.co