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Getting started For buyers For suppliers Reference

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Tap, media pricing. Real supplier quotes across TV, video, audio and out-of-home.

Tap.co LLC
Suite 503, 1430 Broadway
New York, NY 10018

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Real media pricing
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Media

TV
Streaming TV
Online video
Radio
Podcasts
Streaming audio
Outdoor
Digital outdoor

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Legal contact

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help@tap.coNew York, NYllms

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Getting started
For buyers
- Create a campaign
- Client budgets, fees, and commission
- Share a client proposal
- Collaborate with your buyer team
- Use campaign team chat
- Source media with public and private RFPs
- Send an RFP
- Share a campaign with a client
- Choose how to book orders
- Review supplier deals and opportunities
- Set up your Tap report
- Track orders, fees, and invoices
- Manage brands, products, and creatives
- Review responses and Orders
- Buy from supplier Deals
For suppliers
Working with Tap AI
Account and data
Reference
- Glossary
- Frequently asked questions

⌘K

Getting started
For buyers
- Create a campaign
- Client budgets, fees, and commission
- Share a client proposal
- Collaborate with your buyer team
- Use campaign team chat
- Source media with public and private RFPs
- Send an RFP
- Share a campaign with a client
- Choose how to book orders
- Review supplier deals and opportunities
- Set up your Tap report
- Track orders, fees, and invoices
- Manage brands, products, and creatives
- Review responses and Orders
- Buy from supplier Deals
For suppliers
Working with Tap AI
Account and data
Reference
- Glossary
- Frequently asked questions

Plan and buy across all media

Build a campaign, explore inventory, request supplier pricing, and follow the buying path for each medium. Practical guides for buyers and suppliers.

Get started For buyers For suppliers

Getting started

Find your way from a campaign brief to supplier quotes, client approval, and confirmed media.

2 min read

Complete buyer onboarding and switch workspacesAccept the buyer terms, add Brand websites, choose a plan, set profile visibility, invite teammates, and work in the correct buyer organization.2 min read

Complete supplier onboardingJoin the correct supplier workspace, accept the supplier terms, confirm company details, and invite the people who will manage inventory and responses.3 min read

Use the Brand workspaceReview agency proposals, request changes or approve, follow Campaign status, manage access, and share creative with the agency.2 min read

For buyers

Create a campaignTurn your brief into a campaign with clear goals, a realistic budget, and a useful media mix.2 min read Client budgets, fees, and commissionSet agency and client fee preferences, understand net media prices, and control what appears on proposals.4 min read Share a client proposalConnect your client, preview the recommendation and fees, and request approval before ordering media.2 min read Collaborate with your buyer teamInvite teammates, set access, assign Brand and Campaign responsibility, use private campaign team chat, and find the work that belongs to you.5 min read Use campaign team chatKeep internal campaign decisions with the assigned Campaign team, understand who can read the conversation, and separate team chat from Tap Agent and supplier messages.3 min read Source media with public and private RFPsWrite a useful brief, choose who receives it, and compare supplier quotes.2 min read Send an RFPPrepare a TV or radio request with clear dates, audiences, goals, and station recipients.2 min read Share a campaign with a clientChoose a buy, connect the Brand workspace, review the financial preview, and collect approval before booking.2 min read Choose how to book ordersCompare booking with Tap and external booking, including supplier delivery, tracking responsibility, fees, and exports.2 min read Review supplier deals and opportunitiesUse For you, My deals, and All deals to find supplier opportunities, ask for a private quote, message the supplier, and send an Order.2 min read Set up your Tap reportChoose a personal briefing schedule and the campaign updates you want to receive.2 min read Track orders, fees, and invoicesUse Financials to report confirmed media spend, locked Tap booking fees, invoice amounts, payment states, and links for the selected period.2 min read Manage brands, products, and creativesCreate and enrich Brand profiles, maintain reusable Products and assets, manage styling and team ownership, and organize the creative library.2 min read Review responses and OrdersCompare supplier offers, choose your buy, and follow it through client and supplier approval.2 min read Buy from supplier DealsReview an offer in Opportunities, discuss pricing, and send an Order when you are ready.2 min read

Media types

Radio

Broadcast audio planned across stations, markets, dayparts, audiences, and spot lengths.

Send your first radio RFP
Plan radio dayparts and weekly goals
Compare radio responses
Build and send radio Orders

TV

Television planned across markets, dayparts, programs, audiences, and spot lengths.

Send your first TV RFP
Plan TV dayparts and programming
Compare TV programs and rotations

For suppliers

Set up supplier inventoryKeep your listings and offered media accurate so buyers can find and brief your team.2 min read Respond to a TV or radio RFPReview the buyer’s brief, prepare priced options, and send a response you can fulfill.2 min read Manage the supplier pipelineUse Pipeline stages, attention views, ownership, filters, and activity history to keep RFPs, DOOH requests, responses, and Orders moving.2 min read Prepare, revise, and submit responsesBuild weekly responses, manage private autosave and source staging, resolve conflicts, submit revisions, and withdraw a response while the exchange is open.3 min read Respond to cross-media Open RFPsFind relevant briefs, prepare clear priced options, and discuss them with buyers.2 min read Confirm or decline an orderReview the booked terms and make the supplier's final confirmation or decline decision on a pending Order.2 min read Manage your team and permissionsInvite supplier teammates and give them the access they need to handle their work.2 min read Route incoming RFPsAssign new station requests to the teammates who know the account or market.2 min read Create, publish, and manage supplier dealsCreate a private deal draft, define inventory and recipients, publish it, manage revisions and withdrawal, and follow private quotes through to Orders.3 min read Track delivery and Post-BuyReport actual TV and radio delivery after a campaign and share clear results with the buyer.2 min read Invite agencies and buyersInvite a buyer contact and their agency to Tap, understand the three-month fee-free offer, and manage each invitation.3 min read Manage supplier contacts and messagesUse the customer directory to find buyer relationships, import contacts, start conversations, and create a deal for the right recipient.3 min read Manage supplier settings and notificationsControl supplier profile, privacy, security, company, reminders, invitations, and terms settings for the active workspace.3 min read Manage DOOH Orders as a supplierReview digital outdoor Orders, approve creative, and report the campaign’s delivery.1 min read

Working with Tap AI

Work with Tap AIUse chat to prepare campaigns, research media, compare offers, and keep useful context.2 min read Work with the supplier AgentUse the supplier Agent to review Pipeline priorities, update private responses and Post-Buy drafts, inspect Orders and correspondence, and keep commitments under human control.4 min read Connect Tap to an AI clientConnect a compatible AI client to Tap's public buyer MCP server, select the acting organization, review approvals, protect data, and troubleshoot OAuth.4 min read

Account and data

Import contactsBring your contact list into Tap, check the preview, and resolve any unmatched records.2 min read Find and manage contactsDiscover supplier representatives, save verified profiles, edit relationship records, import CSV contacts, and use private messaging.2 min read Manage memories and filesUpload reusable source files, follow parsing states, choose personal, team, or Brand scope, search grounded content, and maintain the memory graph.3 min read Manage your profile and companyKeep your personal details and shared company information current.2 min read Manage buyer settingsMove between Personal settings and Team settings, and understand which changes affect only you or the active buyer workspace.4 min read Manage client budget settingsSet organization defaults for budget deductions, agency commission, campaign overrides, and client confirmation visibility.2 min read Use notifications, search, and the Resource centerFollow activity that needs attention, search across buyer work, organize conversations, and download current customer resources.2 min read

Reference

GlossaryPlain-language definitions for campaign planning, pricing, approvals, and media buying.2 min read Frequently asked questionsAnswers about getting started, net pricing, client fees, proposals, and supplier Orders.3 min read

Still stuck on something?

Email help@tap.co

Build and send TV Orders

Podcast

On-demand audio planned across shows, audiences, placements, and ad formats.

Plan podcast advertising

Digital display

Visual ads planned across websites, apps, audiences, placements, and formats.

Plan digital display

Digital video

Video ads on websites and apps, planned by audience, placement, and format.

Plan digital video

Connected TV

Video advertising delivered through connected television streaming services.

Plan connected TV

Digital audio

Audio ads planned across streaming services, audiences, devices, and formats.

Plan digital audio

Static OOH

Static out-of-home placements sourced by location, format, audience, and dates.

Plan static out-of-home

DOOH

Digital screens, direct Orders, creative review, and actual delivery.

Plan and send a direct DOOH Order

Cinema

Cinema advertising sourced by location, audience, flight, and placement.

Plan cinema advertising

Print

Print advertising sourced by publication, edition, format, and insertion dates.

Plan print advertising