Plan and send a DOOH RFP

Start from a Plan

Digital out-of-home is a live buyer transaction path in Tap. Open or create a Plan, then open its DOOH workstream. The Plan objective, budget, flight, Brand, and Product context give the allocation a grounded starting point.

DOOH work is kept separate from radio and TV line items. One Plan can contain more than one DOOH allocation, including allocations in the same currency.

Search inventory

Start with a country, state or region, or locality. Tap searches the current published DOOH catalog and groups matching screens into commercial options by supplier, environment, screen type, geography, and currency.

Use the available filters returned for that geography. Do not guess a supplier, environment, or screen-type label when an exact filter returns nothing.

Grouped results show buyer-safe, directional evidence:

• a screen-count band;
• daily opportunity;
• an indicative CPM range;
• coverage precision;
• the catalog update time.

Groups with too few screens can be omitted from grouped comparison when an aggregate price is unavailable. Matching exact screens may still appear on the interactive map.

Build the allocation

Choose grouped inventory preferences or select exact screens on the map. Set the geography and coverage area, currency, budget, and flight. A single allocation can contain up to the current screen limit shown by the workspace.

Tap autosaves the allocation after changes settle. Changing its geography or inventory selection replaces the saved selection for that allocation. If the screen set is large, use filters and the selected-screen list to review what remains included.

Review the estimate

Run the allocation estimate after budget, flight, and inventory are configured. Tap calculates a server-owned directional budget and historical-availability view. If the model cannot calculate a useful estimate, it returns unavailable instead of inventing a number.

Use the estimate to decide whether to adjust budget, dates, geography, or inventory preferences. It is not an Order and it does not reserve inventory.

Draft the RFP

Complete the RFP objective and response deadline. Saving a draft creates a new immutable revision that snapshots:

• the allocation budget and flight;
• the directional estimate;
• the aggregated inventory preferences;
• the objective and response deadline;
• the configured DOOH counterparty.

A saved allocation initializes its private RFP draft, but it does not contact the supplier. If the allocation or RFP changed in another session, reload the current version before drafting again.

Send with explicit approval

Choose Send RFP to Vistar only after reviewing the current revision. The approval names the external action and supplier. Sending is idempotent for the same revision, so a retry does not create a second delivery.

You need buyer RFP-send access. If the control says you need Buyer access, ask a team admin to update your permissions.

After sending, the supplier sees the request in the DOOH side of Pipeline. The supplier response is final and can include a written response plus an optional Vistar reference.

Troubleshoot DOOH availability

• DOOH planning is unavailable: the current catalog or integration is not ready for this environment. Your broadcast work is unchanged.
• No grouped options: loosen exact filters or move to a broader supported geography. Check the returned available filters.
• No exact screens: return to grouped options and start from the current option values.
• Estimate unavailable: review whether the allocation has budget, dates, currency, and inventory.
• Draft changed: reload the allocation and RFP revision, then reapply the intended edit.
• Send failed: keep the revision unchanged and retry. If the error reports missing access, resolve permissions first.

Related guides

• Create a media plan
• Respond to a DOOH RFP
• Connect Tap to an AI client