For buyers
Plan and send a direct DOOH Order
Choose digital outdoor screens, review the buy, and manage creative and reporting.
2 min readUpdated
Something missing from this page? Email help@tap.co
For buyers
Choose digital outdoor screens, review the buy, and manage creative and reporting.
2 min readUpdated
Something missing from this page? Email help@tap.co
Digital out-of-home (DOOH) lets you plan advertising across digital screens. Start with the places and environments that matter to your audience, then choose the screens that fit your campaign.
Open your campaign, choose Add media, and select DOOH. Search the map and use location and inventory filters to narrow the selection. Review the screen locations, environments, and suppliers before adding them to the campaign.
Use estimated prices and impressions to compare options. Confirm the terms of the actual buy before ordering. For non-digital billboards and other static placements, use static outdoor sourcing.
Check the selected screens, supplier, start and end dates, total, currency, and creative or delivery instructions. DOOH lets you prepare an Order directly without first sending an RFP.
For a connected client campaign, check budget and fee settings and obtain client approval where needed. Supplier media prices exclude agency commission; review the applicable Tap fee in your Order total.
Send the Order when the details are ready. Coordinate with the supplier on delivery arrangements; sending an Order in Tap does not itself activate screens in an external buying platform.
The Order shows Ordered until the supplier confirms or declines it. You can withdraw it before confirmation. Discuss any change to dates, screens, or price with the supplier before agreeing a replacement Order.
After confirmation, add your creative asset links. The supplier can approve them or request changes. Check any replacement assets before asking the supplier to review them again.
After the flight, review the supplier's Post-Buy report for actual impressions and cost. Keep questions and agreed next steps in the Order conversation.