For buyers
Create a campaign
Turn your brief into a campaign with clear goals, a realistic budget, and a useful media mix.
2 min readUpdated
Something missing from this page? Email help@tap.co
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For buyers
Turn your brief into a campaign with clear goals, a realistic budget, and a useful media mix.
2 min readUpdated
Something missing from this page? Email help@tap.co
A campaign keeps your brief, media choices, supplier requests, and buying decisions together. You can start with a few essentials and fill in the detail as your plan develops.
Open Campaigns to start a campaign, or describe what you want to achieve to Tap AI. Include:
Attach a brief or research if you have it. Review any assumptions Tap AI makes before using them.
For a connected client campaign, check whether the approved budget includes the Tap fee and agency commission. Included charges reduce the amount available for media. A $100,000 client budget is not always a $100,000 media budget. See client budgets and fees.
Choose Add media to explore a channel. TV and radio use station requests; digital outdoor uses screen selection and direct Orders. Other supported media use supplier sourcing requests. You can plan social and search alongside these activities, but their buying happens outside Tap.
Keep separate requests when markets, media, or supplier requirements differ. Add enough context for each supplier to understand the job.
Select the client in the campaign's Details. If your agency uses product and estimate codes, add those too; they are optional.
Once you have selected the buy, share a client proposal. Saving the campaign does not send supplier requests or share your working plan with the client.