For buyers
Assign TV and radio spots to confirmed orders, follow each station's creative review, and read the post-buy report after the flight.
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After a station confirms your TV or radio order, two more steps finish the buy. On Creative you give the station a spot for each placement. After the flight ends, Post-Buy shows what each station reports actually aired.
Both steps apply to orders you send through Tap from an RFP. If you booked externally, creative and delivery are handled outside Tap, and orders from supplier deals don't have these steps.
On the Creative step, choose Spot requirements. It lists the spots to produce for your ordered and confirmed orders, by length and type: video spots for TV and audio spots for radio, for example "30-second audio spot". It also tells you whether your creative library already has a match.
It covers every order you've sent from this RFP, including any still waiting for a station to confirm, so you can get production moving early.
If a file doesn't match the placement, for example the wrong length or a video file for a radio placement, Tap shows a warning. Warnings don't stop you assigning it; the station reviews the file either way.
To manage the library itself, see manage brands, products, and creatives.
Each placement shows where its spot stands:
The step shows "All creative approved" once every placement has an approved spot.
Post-Buy opens after the flight ends. Until then it shows the date it opens. Once a station has aired the flight, it submits its actual spots, impressions for your primary demo, and net cost.
At the top, a summary sentence gives delivery across all reporting stations, for example how many goal impressions were delivered, how far over or under goal, and for what net cost. Each station then has a row with:
Projected impressions were the stations' estimates when you bought; the post-buy report is what they say actually ran. If something looks off, message the station from Responses to discuss it.