Plan podcast advertising

Start by deciding whether you want specific shows or recommendations based on your audience. A clear brief helps suppliers explain why their shows and ad formats fit.

Prepare your brief

1. Describe your audience, campaign dates, budget, and preferred show topics.
2. State whether you want host-read ads or supplied audio, the ad length, and the position within an episode.
3. Include any script approval, category exclusivity, or usage-rights requirements.

Request proposals

Open the campaign, choose Add media, and select Podcast. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.

If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.

Compare the offers

Confirm the exact shows, episode or campaign timing, and whether the ad is inserted into new episodes, older episodes, or both. Ask what the quoted audience measure covers and how delivery will be reported. Check production and talent charges before comparing totals.

Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.

These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.