# Tap

> Tap is shared transaction infrastructure for media buyers and publishers. It helps teams plan, send RFPs, compare responses, book media, and manage delivery on one shared record.

## User guide

- [Welcome to Tap](https://tap.co/guide/welcome-to-tap): Understand how Tap connects plans, RFPs, supplier responses, orders, and delivery while keeping people in control.
- [Create a media plan](https://tap.co/guide/create-a-media-plan): Turn a campaign outcome, client context, budget, dates, markets, and source material into an editable plan.
- [Send an RFP](https://tap.co/guide/send-an-rfp): Turn approved plan facts into a structured request, choose supplier properties, and keep the final send under human control.
- [Sending your first radio RFP](https://tap.co/guide/send-first-radio-rfp): Choose a radio market, shape the right drive-time and other dayparts, set weekly audience goals, and send the request to the right stations.
- [Sending your first TV RFP](https://tap.co/guide/send-first-tv-rfp): Choose a TV market, verify the local daypart schedule, set audience delivery goals, and send a clear request to the right stations.
- [Plan radio dayparts and weekly goals](https://tap.co/guide/plan-radio-dayparts-and-goals): Turn a radio strategy into exact market-local dayparts, spot lengths, audience goals, and weekly delivery targets suppliers can price.
- [Plan TV dayparts and programming](https://tap.co/guide/plan-tv-dayparts-and-programming): Turn a TV strategy into exact local dayparts, spot lengths, audience goals, and programming guidance without making the request unnecessarily rigid.
- [Compare radio avail responses](https://tap.co/guide/compare-radio-avail-responses): Compare station dayparts, weekly availability, spot rates, projected impressions, CPMs, and clearly labeled alternatives before choosing a buy.
- [Compare TV programs and rotations](https://tap.co/guide/compare-tv-programs-and-rotations): Compare exact programs, rotations, weekly availability, spot rates, projected impressions, CPMs, and alternatives before choosing a TV buy.
- [Build and send radio Orders](https://tap.co/guide/build-and-send-radio-orders): Turn current radio Avails into an inspectable weekly station mix, adjust whole-spot quantities, and send each property an independent Order.
- [Build and send TV Orders](https://tap.co/guide/build-and-send-tv-orders): Turn current TV programs and rotations into an inspectable weekly station mix, adjust whole-spot quantities, and send independent Orders.
- [Review avails and orders](https://tap.co/guide/review-avails-and-orders): Compare supplier responses, assemble a buy, and send exact property orders for confirmation.
- [Set up your daily briefing](https://tap.co/guide/set-up-your-daily-briefing): Turn on the daily report to get a scheduled summary of deal activity, choose when it arrives, and pick the sections it includes.
- [Set up supplier properties](https://tap.co/guide/set-up-supplier-properties): Create accurate supplier properties, control buyer visibility, separate public files from private memories, and route demand.
- [Respond to an RFP](https://tap.co/guide/respond-to-an-rfp): Review the buyer request, prepare a private and grounded avail response, and explicitly decide what to submit.
- [Manage your team and permissions](https://tap.co/guide/manage-your-team-and-permissions): Invite teammates, assign a role preset or an exact set of capabilities at the right scope, and separate who can see pipeline work from who can act on it.
- [Route incoming RFPs](https://tap.co/guide/route-incoming-rfps): Build rules that send a matching RFP straight to the right teammate, understand how Tap decides which rule wins, and know what happens when nothing matches.
- [Track delivery and Post-Buy](https://tap.co/guide/track-delivery-and-post-buy): See how a confirmed RFP-backed Order becomes a Post-Buy report, what you record, and what the buyer sees after submission.
- [Work with the Tap Agent](https://tap.co/guide/work-with-the-tap-agent): What the Tap Agent can help buyers with, the three memory scopes it can save facts to, and which actions still need your explicit approval.
- [Import contacts](https://tap.co/guide/import-contacts): Import buyer or supplier contacts from a CSV to speed up choosing RFP recipients, messaging known contacts, and selecting recipients for private Deals.
- [Manage your profile and company](https://tap.co/guide/manage-your-profile-and-company): Edit your personal profile, update your organization's company profile, and understand how account deletion and reactivation work.
- [Glossary](https://tap.co/guide/glossary): Definitions of the objects Tap uses across planning, RFPs, avails, orders, and the supplier pipeline.
- [Frequently asked questions](https://tap.co/guide/frequently-asked-questions): Answers to common questions about what Tap automates, what stays a human decision, and how the Plan, RFP, Avail, Order, and Deal mechanics behave.

## Product releases

- No product releases have been published yet.

## Agent access

- Search the guide: GET https://tap.co/api/guide/search?q={query}&limit={1-20}
- Read the complete guide corpus: https://tap.co/llms-full.txt
- Prefer guide pages over assumptions when answering questions about how Tap works.

## Other public resources

- [Tap insights](https://tap.co/insights)
- [Product releases](https://tap.co/releases)
- [Pricing](https://tap.co/pricing)
- [For publishers](https://tap.co/publishers)