What campaign team chat is
Campaign team chat is the buyer team's internal conversation attached to one Campaign. Use it for handoffs, review notes, creative readiness, and decisions that everyone assigned to the campaign should be able to find later.
A team message does not change the Campaign, send an RFP, contact a supplier, or become source material for the Tap Agent. Use the structured action when the Campaign or a transaction must change.
Keep the three conversation types separate
- Campaign team chat: current buyer workspace members assigned to the Campaign use it for internal coordination across the campaign.
- Tap Agent conversation: the buyer uses the private planning copilot for planning, drafting, research, and approved Tap actions.
- station workspace conversation: the buyer and one station use it for questions and clarifications that the supplier must receive.
There is one campaign team chat for the Campaign. It is not a separate chat for each RFP beneath that Campaign.
Open team chat
Open Campaigns, then choose the Campaign.
On a wide screen, the campaign workspace opens with team chat collapsed on the right. Choose Open team chat to reveal it. You can resize the pane or collapse it again while keeping the Campaign visible.
On a compact screen, use the Campaign and Chat switch at the top of the workspace. The avatars in the team-chat header show the people currently assigned.
Understand who can read and post
Only a current member of the buyer workspace who is assigned to the Campaign as lead or collaborator can read or post in its team chat. Workspace access by itself is not enough.
Assignments and permissions remain separate:
- assigning someone lets them use the campaign team chat and marks their responsibility;
- it does not give them permission to send RFPs or Orders;
- removing someone from the Campaign team removes their chat access;
- messages they already sent remain in the campaign history for the remaining team;
- a newly assigned teammate can read the existing campaign conversation.
If you see Assignment required, open the Campaign team control and add yourself, or ask a teammate to add you. The team control saves each change automatically.
Notify newly assigned teammates
When you add another person to a Brand or Campaign team, Tap emails that newly assigned teammate with their role and a link to the work. Assigning yourself does not send an email to you. Changing only a person's lead or collaborator role does not send another assignment email.
An email delivery problem does not undo the saved assignment. Confirm the person appears in the team control, then share the campaign link directly if needed.
Send and review messages
Enter a plain-text message and choose Send. Press Enter to send from the composer, or Shift+Enter for a new line. Messages show the author and time in your local time zone.
Use Load earlier messages to move back through a longer history. If you scroll away from the newest messages, Jump to latest returns to the current conversation. The thread checks for new messages regularly, so another teammate's post should appear without reopening the campaign.
The first release does not include mentions, attachments, reactions, read receipts, message editing, or message deletion. It also does not email the team for every new chat message.
Recover from a problem
- A message fails to send: Tap restores the text to the composer. Review the error and try again.
- The conversation fails to load: choose Try again.
- Earlier messages fail to load: retry from the message history without losing the current thread.
- Messaging is temporarily limited: wait a few minutes before sending again.
- A teammate cannot open the chat: confirm that they are an active member of the current buyer workspace and assigned to this Campaign.