Reference
Frequently asked questions
Answers about getting started, net pricing, client fees, proposals, and supplier Orders.
3 min readUpdated
Something missing from this page? Email help@tap.co
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Reference
Answers about getting started, net pricing, client fees, proposals, and supplier Orders.
3 min readUpdated
Something missing from this page? Email help@tap.co
Create a campaign with your objective, audience, dates, and budget. Then add the media you want to explore. Tap AI can help turn your brief into a draft.
You can request TV and radio station offers and send station Orders. Digital outdoor supports screen planning and direct Orders. For connected TV, digital audio, podcast, digital display, digital video, static outdoor, cinema, and print, use sourcing requests to collect quotes and agree booking arrangements with suppliers.
Social and search can be part of campaign planning, but Tap does not send social or search RFPs or launch ads on those platforms.
Yes. Supplier rates and Deals on Tap are net of agency fees, so agency commission is not included in the supplier's media price. The Tap platform fee is separate and included in buyer Order totals. Your client budget settings determine how fees and commission appear in client approvals.
Yes. An administrator can enable Include agency commission in the approved budget and set the standard rate. Client overrides can set different terms for a particular client, and campaign rates can be changed when overrides are allowed. At 15% commission, $85 net media becomes $100 including commission, before the separate Tap fee.
No. Itemization controls the presentation. Included charges remain in Total approval and appear together as Fees and services when not itemized individually. Turning a budget-inclusion setting off is different: it moves that charge outside the client-approved budget.
No. Client approval and the supplier Order are separate steps. Review and send the supplier Order after approval, then wait for the supplier to confirm it.
A client sees the proposal and messages you share with them, not your private campaign discussions. Suppliers see the request sent to them, including any budget you choose to disclose. Public sourcing requests are discoverable by suppliers offering the selected medium.
It is waiting for delivery. You can choose Withdraw submission to edit it before delivery. If it says Request could not be delivered, update and resubmit it or contact Tap support.
No. Inventory listings and AI estimates help you plan. Mark reviewed helps track responses you have read. Use current supplier terms and the Order confirmation process to agree a buy.
Share a new proposal version when the client needs to review changed figures before ordering. You can withdraw a supplier Order before confirmation. For confirmed Orders, discuss changes directly with the supplier rather than assuming an edit to the campaign changes the agreement.