Tap Buyer Terms of Service

1. Buyer Eligibility

By using Tap, you represent and warrant that:

• You are authorized to act on behalf of yourself, your company, or your client.
• Information provided to Tap is accurate and current.
• You have authority to request proposals, negotiate bookings, and enter advertising agreements.

2. Use of the Platform

Buyers may use Tap to:

• Discover media opportunities
• Submit RFPs and requests
• Communicate with suppliers
• Evaluate proposals
• Manage bookings
• Review campaign delivery
• Access campaign reporting
• Utilize AI-powered planning and workflow tools

3. Buyer Responsibilities

Tap does not guarantee inventory availability, supplier participation, pricing, campaign outcomes, or business results.

Buyers are responsible for:

• Evaluating supplier proposals
• Reviewing pricing and terms
• Approving bookings
• Providing required campaign materials
• Managing campaign requirements
• Reviewing reporting and delivery information
• Meeting payment obligations

4. Planning Tools and Recommendations

Buyers are responsible for all decisions made through the platform.

Tap may provide audience recommendations, media recommendations, supplier suggestions, campaign plans, forecasts, reach estimates, frequency estimates, pricing estimates, budget allocations, optimization suggestions, AI-generated insights, and other planning outputs.

These outputs are provided for informational and workflow assistance purposes only and should not be relied upon as guarantees of performance, availability, pricing, reach, audience delivery, or campaign outcomes.

Buyers remain solely responsible for:

• Evaluating all recommendations and outputs
• Verifying assumptions and inputs
• Conducting their own due diligence
• Approving campaign strategies and budgets
• Making final buying and planning decisions

5. Bookings and Campaign Agreements

Tap makes no representation or warranty regarding the accuracy, completeness, suitability, or effectiveness of any recommendation, forecast, estimate, AI-generated response, or planning output.

All bookings, insertion orders, purchase orders, campaign agreements, and related commitments are made directly between buyers and suppliers.

Buyers are solely responsible for:

• Negotiating commercial terms
• Approving bookings
• Managing campaign requirements
• Cancellation requests
• Contract compliance
• Resolution of disputes

6. Campaign Reporting and Reconciliation

Tap is not a party to any advertising agreement.

Campaign reporting may be provided through Tap via platform integrations or supplier uploads.

Tap may use reporting information to:

• Reconcile campaign delivery against bookings
• Identify potential under-delivery
• Notify buyers and suppliers of discrepancies
• Facilitate issue tracking and resolution workflows

7. Billing and Payment

Tap does not determine fault, liability, credits, refunds, make-goods, or remedies.

Resolution of campaign delivery matters remains solely between the buyer and supplier.

Buyers acknowledge and agree that:

• Suppliers invoice buyers directly.
• Payments are made directly to suppliers.
• Tap does not issue invoices.
• Tap does not collect payments.
• Tap does not process funds.
• Tap does not provide credit services.
• Tap does not guarantee supplier performance.

8. Supplier Information

Buyers remain solely responsible for satisfying payment obligations owed to suppliers.

Information presented on Tap is supplied by media owners and suppliers.

While Tap may provide tools to organize, analyze, or present information, Tap does not independently verify all supplier information and makes no warranty regarding:

• Pricing
• Inventory availability
• Audience data
• Reach estimates
• Performance projections
• Supplier capabilities

9. Buyer Conduct

Buyers are responsible for conducting their own evaluation and due diligence.

Buyers must not:

• Submit false or misleading information.
• Misrepresent themselves or their clients.
• Use Tap for unlawful, fraudulent, or deceptive activities.
• Attempt unauthorized access to platform systems.
• Interfere with platform operations.
• Misuse supplier information obtained through Tap.

10. Intellectual Property

Buyers retain ownership of their trademarks, content, campaign materials, and proprietary information.

Buyers grant Tap a non-exclusive, worldwide license to use submitted information solely for operating, improving, and supporting the platform and its services.

11. Data, Privacy and AI Services

Use of Tap is subject to the Platform, AI, Data & Privacy Terms, which form part of these Terms.

Buyers acknowledge that Tap utilizes third-party foundational AI models and technologies to assist with planning, workflow automation, analysis, recommendations, information retrieval, and content generation.

Buyers remain solely responsible for reviewing and approving all information, recommendations, plans, forecasts, and outputs generated through the platform.

12. Platform Availability

Tap may modify, suspend, or discontinue features of the platform at any time.

Tap does not guarantee uninterrupted access, availability, performance, or functionality.

13. Fees

Buyer subscription fees, platform fees, service fees, or other charges, where applicable, will be disclosed separately.

Tap may modify pricing or introduce new services upon reasonable notice.

Continued use of the platform following such notice constitutes acceptance of revised pricing.

14. Disclaimer

The platform is provided on an "as is" and "as available" basis.

Tap makes no warranties regarding:

• Campaign outcomes
• Supplier performance
• Inventory availability
• Pricing accuracy
• Audience delivery
• Revenue generation
• Business results
• AI-generated recommendations
• Planning outputs
• Forecasts or estimates
• Automated analysis

15. Limitation of Liability

Tap makes no warranties regarding the accuracy, completeness, availability, suitability, or performance of any AI-generated recommendation, planning output, forecast, estimate, or automated analysis provided through the platform.

To the fullest extent permitted by law:

• Tap shall have no liability arising from advertising transactions, bookings, campaign delivery, reporting discrepancies, invoices, collections, payment disputes, contractual disputes, or business decisions made by buyers or suppliers.
• Tap shall have no liability arising from recommendations, forecasts, planning outputs, AI-generated content, campaign strategies, media plans, audience suggestions, or automated workflows.
• Tap shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages.
• Tap shall not be liable for lost revenue, lost profits, loss of business opportunity, campaign underperformance, supplier non-performance, or unpaid amounts.

16. Indemnification

Tap's maximum aggregate liability arising from use of the platform shall not exceed US$100.

Buyers agree to indemnify, defend, and hold harmless Tap and its affiliates, officers, employees, contractors, and partners from any claims, losses, liabilities, damages, costs, or expenses arising from:

• Buyer activities
• Campaign content
• Advertising claims
• Payment disputes
• Contractual disputes
• Violations of law
• Breach of these Terms

17. Suspension and Termination

Tap may suspend, restrict, or terminate access to the platform at any time where:

• These Terms are breached.
• Fraudulent or unlawful activity is suspected.
• Platform integrity or security is threatened.

18. Changes to Terms

Buyers may cease using the platform at any time.

Tap may update these Terms from time to time.

Updated Terms become effective upon publication on the platform.

Continued use of Tap after publication of revised Terms constitutes acceptance of those Terms.

19. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to conflict of law principles.

20. Contact

Questions regarding these Terms may be directed to Tap through the contact information provided on the platform.

21. Entire Agreement

These Terms, together with the Platform, AI, Data & Privacy Terms and any additional policies referenced by Tap, constitute the entire agreement between the parties regarding use of the platform and supersede any prior understandings relating to such use.