For Publishers

AI Discoverable.
Human Response.

Tap connects buyers and sellers to get deals done. Join Tap to make your media options AI discoverable and inbound RFP’s response ready.

RFP Agent

The easiest way to respond to RFPs

Tap reads each brief, spots gaps, suggests response language, and routes decisions to the right seller. Your team keeps control of every buyer-facing step.

Approval-first
Relationship context
RFP ready
RFP agent · Northwind Media
Review my pending RFPs
RFPs searched · 3 need responses
You have 3 RFPs waiting on responses. The highest-priority one is due Jul 2 at 4pm. I drafted a reply and flagged two questions for sales.

Horizon Foods · Q3 Launch RFP

Due Jul 2, 2026

$48k ask

Premium video package

Awareness objective · 6 week flight · regional focus

drafted2 gaps

Sales owner

Morgan Lee · buyer relationship lead

assignedreply
Message your agent…
RFP Workflow

Every response stays human

Tap helps you move faster through intake, response, negotiation, and handoff while your team owns pricing, approvals, and buyer communication.

RFP Received

A buyer sends a brief. Tap captures objectives, dates, budgets, requested formats, contacts, and open questions.

Response Drafted

Your team reviews a Tap-assisted response, adjusts packages, pricing, and notes, then decides how to reply.

Follow-Up Tracked

Every revision, answer, and next step stays tied to the buyer relationship until the deal is won or closed.

Connected Team

RFPs and relationships in one workspace

Tap gives publisher teams the structure and AI support to answer faster without flattening how sales actually works.

Zero Commission

Keep 100% of your ad revenue. No platform take-rates, no hidden fees, no revenue sharing. Preserve your representation model and let your best people do their best work.

0%stays yours
Gross bookings$48,200
Tap commission$0
Paid to you$48,200
+32% QoQ

Revenue Dashboard

Real-time revenue tracking, platform performance charts, and campaign analytics. See which inventory is performing and where demand is growing.

−15%

Meridian Retail · CTV bundle

Negotiated rate for a named buyer

Validity windowends Sep 30
West marketsCTV only

Deal Management

Create negotiated pricing deals for specific buyers. Set custom discounts, validity windows, and scope deals to markets or platforms.

Buyer Inbox

Dedicated messaging with advertisers about campaigns. Star, archive, and search conversations — all linked to specific bookings.

BA

Bluecrest Agency

Can we extend the flight through October?

2m
HL

Harbor & Lane

Approved — sending the signed IO now.

1h
MR

Meridian Retail

What does weekend availability look like?

3h
Bluecrest Agency is typing…

Team & Permissions

Invite team members with granular roles — Admin, Market Manager, Sales. Scope permissions per platform so the right people manage the right inventory.

AK

Ana Kimura

All platforms

Admin
DO

Dev Okafor

West region

Market Manager
SP

Sam Petrov

CTV inventory

Sales
9:16
16:9
1:1
3 orders in production

Creative Services

Offer production services directly to advertisers. Manage orders, pricing, and deliverables from the same workspace as the campaign.

How it works

Go live in under 48 hours

01

Create or review your listings

Build listings from scratch or review what Tap already has. Upload rate cards, media kits, and specs, then connect integrations to keep inventory, pricing, and availability in sync.

02

Respond to RFPs

Receive clean RFPs directly relevant to your audience and products. Respond in real time and watch the pipeline as it moves.

03

Boost Opportunities

Post new products and opportunities to pre-qualified buyers. Put your best opportunities to work and generate demand while you sleep.

Turn RFPs into coordinated responses

Get access for your publisher team and Tap will map your RFP intake, approval paths, and buyer follow-up workflow.