Media buying is a
people business.
Experience, intuition, and relationships can't be automated. Tap brings the best people together to make smarter decisions, faster.
Relationships that run deep.
Decades of building trust across broadcast, publishing, and advertising — not from the outside looking in, but as someone who's sat on every side of the table.
Chris knows what makes deals work: the conversations, the context, the handshake behind the contract. Tap was built on that understanding — a platform that respects how the industry actually operates.
Engineering that serves people.
The best technology disappears into the workflow. It doesn't ask people to change how they think — it removes the friction so they can focus on what they're best at.
Lachlan leads Tap's engineering and AI architecture, building systems designed to amplify human judgement rather than replace it.
Advisory Board
Trusted by the people
who know this industry best.
Shaped by leaders who've spent careers building the media industry Tap serves.
Cordie P. De Pascale
Executive Vice President, Technology, TVB
Cordie De Pascale is EVP of Technology at TVB with 30+ years of AdTech experience, previously holding senior roles at Mediaocean and PremiumData360, focused on advancing media trading technology across the broadcast ecosystem.
Tom Sly
Managing Partner, Media Inno, LLC
Visionary executive with a strong track record in emerging media tech, programmatic advertising, and ad revenue growth. Expert in scaling operations, driving transformation, and building high-performing teams that deliver meaningful growth.
Built for the people who move media.
See how Tap helps buyers and sellers work together, faster.