Move fast.Fix things.
Buying audiences across media should be easy. It isn't. Tap was built to fix that.
Why We Started
Buying media audiences still runs on spreadsheets, phone calls, and middlemen. The process hasn't fundamentally changed in decades — even as everything around it has.
We built Tap to
make it simple.
Deep media expertise, applied.
Decades inside the global media industry — building media companies, platforms, and commercial partnerships across broadcasters, publishers, agencies, and advertisers in the US and international markets.
Chris understands how audiences are actually bought, how deals are structured, and where friction slows everything down. That experience shaped the vision behind Tap — a platform designed from the ground up to remove that friction.
Media should be easy to buy,
easy to sell, and easy to scale.
Chris Edis
Founder & CEO
Modern engineering for media.
Where traditional media infrastructure is slow and fragmented, Lachlan builds fast, adaptive systems designed for automation, intelligence, and scale.
At Tap he leads the engineering and AI architecture — from the planning tools to the systems that connect media supply directly to buyers.
Together
Experience meets invention
Perspective
The advertising industry runs on relationships, reputation, and institutional knowledge. Without that context, technology alone just adds noise.
Tap was designed by people who understand the problems from the inside — how deals are structured, how budgets move, and why most platforms fail to gain trust with media owners.
Conviction
The tools the industry relies on were built for a different era. Adapting them is slow and incremental. Sometimes the better approach is to start from first principles.
Tap was built by a small team that left established careers to focus on one problem: making media audiences easier to buy and sell. Deep conviction and direct experience compound faster than committee consensus.
Advisory Board
Built by founders.Guided by industry expertise.
Tap is shaped with input from senior leaders across broadcast, media trading, and advertising technology.
Cordie P. De Pascale
Executive Vice President, Technology, TVB
Cordie De Pascale is EVP of Technology at TVB with 30+ years of AdTech experience, previously holding senior roles at Mediaocean and PremiumData360, focused on advancing media trading technology across the broadcast ecosystem.
Tom Sly
Managing Partner, Media Inno, LLC
Visionary executive with a strong track record in emerging media tech, programmatic advertising, and ad revenue growth. Expert in scaling operations, driving transformation, and building high-performing teams that deliver meaningful growth.
Ready to see Tap in action?
Learn how Tap connects advertisers directly with media audiences.