Build media campaigns in ChatGPT and Claude
Connect Tap to request supplier quotes, compare prices and negotiate terms from the AI you already use.
ChatGPT
Compare the responses to my spring radio RFP and recommend a buy.
Used Tap
Here’s how the three responses compare for 120 drive-time spots. All prices are in USD.
| Supplier | Per spot | Total |
|---|---|---|
| Crestline Media | $180 | $21,600 |
| Northline Radio | $195 | $23,400 |
| Brightwater Audio | $205 | $24,600 |
I recommend Crestline Media. Nothing has been sent to suppliers. Should I save this recommendation to your campaign in Tap?
All media. One agent. Tap.
- Television
- Connected TV and streaming
- Online video
- Radio
- Podcasts
- Streaming audio
- Out-of-home
- Digital out-of-home
Compare quotes, negotiate terms and book every channel with one agent. Television, radio and digital out-of-home can also be ordered directly in Tap.
The whole buy. Or just price and negotiate.
Use Tap from the AI you already use
@Tap to compare and buy all media.
Tap connects you with real media suppliers for genuine pricing, so you can compare options and book. Tap engages real suppliers, so it’s for buyers ready to book, not for price research alone.
Run this, then enter /mcp in Claude Code to sign in.
Claude Code command
claude mcp add --transport http --scope user tap https://mcp.tap.coAdd Tap's remote MCP server and sign in.
MCP server address
https://mcp.tap.coQuestions about real media pricing
What is an All Media Agent?
An All Media Agent is a single AI agent that can compare and book every major media channel in one place: TV and video, audio and podcasts, and out-of-home. Tap is an All Media Agent, so agencies don't need a separate platform for each channel.
Which media can Tap price and book?
Tap covers TV and video (broadcast TV, connected TV and streaming, online video), audio (radio, podcasts, streaming audio) and out-of-home (static and digital). TV, radio and digital out-of-home can be ordered directly in Tap. For other media, Tap's agent requests and compares supplier quotes, and the buyer confirms the booking with the supplier.
Can ChatGPT get real media prices?
ChatGPT can create media plans and estimates from the information available to it. When Tap is connected, a buyer can use Tap to request real media pricing and work with supplier responses.
Can Claude get real media prices?
Yes. Tap provides an MCP connection that allows compatible Claude environments to access Tap. The user authenticates with their Tap account.
Does Tap have an MCP server?
Yes. Tap's remote MCP server is: https://mcp.tap.co
Can an AI agent buy advertising?
Tap provides a workflow through which an AI agent can assist with pricing, supplier responses, negotiation and ordering. Actions that send requests or orders require buyer approval.
Where does Tap's media pricing come from?
Actual quotes come from media suppliers responding to the buyer's request or through supported media connections. Planning estimates can be used to develop the brief, but an estimate is not represented as a supplier commitment.
Is Tap a media planning AI?
Tap can assist with the media workflow, but its important role in an AI ecosystem is connecting a media plan with the pricing and transaction process. A buyer can therefore use the AI they already prefer and use Tap to access the media marketplace.
What is the difference between an AI media estimate and a Tap price?
An AI estimate helps with planning. Tap is designed to obtain pricing associated with the actual campaign requirements and available supplier responses.
Who is Tap for?
Tap is built for media buyers and media suppliers. Buyers can request pricing and manage deals. Suppliers can respond with offers and work with buyers through the transaction.