ChatGPT
Use the Tap plugin to bring real media pricing into your ChatGPT media-planning workflow.
Open Tap in ChatGPTReal media pricing for AI agents
Real media pricing for AI agents
AI can plan your media. Tap gets the real price.
AI can build sophisticated media plans in seconds. But planning estimates are not the same as prices available from media suppliers. Tap connects AI agents with the media marketplace so buyers can request real pricing, compare supplier responses, negotiate terms and move an approved deal toward an order.
Use Tap with ChatGPT, Claude and other AI agents that support Tap or remote MCP.
Get real media pricingStep 1.
The difference
Why AI media plans need real pricing
An AI model can recommend markets, media channels, audiences, budgets and campaign structures using the information available to it.
The actual price of media can depend on factors including:
- Market
- Media type
- Supplier
- Inventory availability
- Campaign dates
- Audience
- Placement
- Spot length or format
- Volume
- Negotiated terms
That means an AI-generated media cost should often be treated as a planning estimate until actual supplier pricing is obtained. Tap gives the AI agent somewhere to go next.
Step 2.
How it works
From AI media plan to real supplier pricing
Tap connects a campaign brief with supplier pricing and buyer-approved next steps.
- 01
Share the campaign brief
Give your AI agent a campaign brief or media plan.
- 02
Create a pricing request
Tap can turn that plan into a request containing what suppliers need to respond.
- 03
Receive supplier responses
Depending on media type and available integrations, Tap can get pricing through connected media platforms or requests to media suppliers.
- 04
Compare and decide
Compare supplier responses in a consistent workflow. The buyer stays in control of next steps.
Tap does not allow an AI agent to commit your media budget without your approval. Read the Tap guide to pricing requests and orders.
Step 3.
Media coverage
What media can Tap price?
Tap supports pricing requests across media, with ordering functionality that varies by media type.
Television
Linear television and other television inventory.
Radio
Local and national radio inventory.
Connected TV and streaming video
CTV, streaming and digital video opportunities.
Digital out-of-home
Digital screens and place-based media.
Out-of-home
Static and other outdoor advertising.
Streaming audio and podcasts
Digital audio, streaming and podcast opportunities.
Cinema
Digital display
Search
Social
Other media
If the needed medium is not already available through an existing Tap connection, a buyer can use an open request to seek supplier quotes.
Tap accepts quote requests across media. TV, radio and digital out-of-home currently have more complete ordering functionality. See Tap pricing for product details.
Step 4.
Connect your AI
Use Tap from the AI you already use
You do not need to replace your preferred AI. Connect ChatGPT, Claude or another agent that supports remote MCP.
Claude
Connect Claude to Tap using MCP. Run this command, open Claude Code, enter /mcp and sign in to Tap.
claude mcp add --transport http --scope user tap https://mcp.tap.coOther AI agents
Tap provides a remote MCP server for compatible AI agents. Add the server address in your AI client and authenticate with Tap.
https://mcp.tap.co
Step 5.
Try a prompt
What can I ask my AI?
Use one of these prompts to move from a media plan toward supplier pricing.
- Get real pricing for this media plan using Tap.
- Get current radio advertising prices in Dallas for this campaign.
- Find real TV advertising prices for this media plan.
- Get CTV and streaming pricing for this campaign.
- Compare the supplier prices for this media plan.
- Ask the suppliers whether they can improve these rates.
- Use Tap to turn this media plan into a pricing request.
Step 6.
Estimate or price
Planning estimates vs real media prices
An estimate helps shape a plan. A supplier response connects price to the actual campaign requirements.
Planning estimate
Useful for building an initial media strategy and allocating a preliminary budget.
It may be based on historical information, benchmarks, assumptions or information available to an AI model.
Real media price
A price or quote obtained through the media marketplace for the particular campaign requirements.
Tap helps an AI agent move from the estimate to the actual pricing conversation.
Step 7.
Negotiation
Real pricing can lead to negotiation
Getting the first price is not necessarily the end of the process. Tap keeps supplier responses and the terms behind them together.
A buyer can ask their AI agent to identify opportunities to negotiate the:
- Rate
- Media mix
- Placement
- Dates
- Volume
- Inventory
- Other deal terms
The AI can help prepare the next question or counteroffer. The buyer reviews what gets sent.
Step 8.
Frequently asked questions
Answers about Tap and real media pricing
- Can ChatGPT get real media prices?
- ChatGPT can create media plans and estimates from the information available to it. When Tap is connected, a buyer can use Tap to request real media pricing and work with supplier responses.
- Can Claude get real media prices?
- Yes. Tap provides an MCP connection that allows compatible Claude environments to access Tap. The user authenticates with their Tap account.
- Does Tap have an MCP server?
- Yes. Tap's remote MCP server is: https://mcp.tap.co
- Can an AI agent buy advertising?
- Tap provides a workflow through which an AI agent can assist with pricing, supplier responses, negotiation and ordering. Actions that send requests or orders require buyer approval.
- Where does Tap's media pricing come from?
- Actual quotes come from media suppliers responding to the buyer's request or through supported media connections. Planning estimates can be used to develop the brief, but an estimate is not represented as a supplier commitment.
- Is Tap a media planning AI?
- Tap can assist with the media workflow, but its important role in an AI ecosystem is connecting a media plan with the pricing and transaction process. A buyer can therefore use the AI they already prefer and use Tap to access the media marketplace.
- What is the difference between an AI media estimate and a Tap price?
- An AI estimate helps with planning. Tap is designed to obtain pricing associated with the actual campaign requirements and available supplier responses.
- Who is Tap for?
- Tap is built for media buyers and media suppliers. Buyers can request pricing and manage deals. Suppliers can respond with offers and work with buyers through the transaction. Visit Tap for publishers.
Learn how Tap handles information in Data & Privacy.
Real media pricing for AI agents
Give your AI somewhere to get the real price.
Your AI can build the plan. Tap connects it to the pricing conversation. Already using an AI agent?