Manage your Display & Video 360 campaigns in Tap.
Connect your Google account to review campaigns and performance, prepare campaigns, insertion orders and line items, and adjust budgets and bids with the planner. You approve every change.
How to connect Display & Video 360
- 1
Sign in with Google
Use the Google account you sign in to Display & Video 360 with, and allow Tap to manage campaigns and run reports.
- 2
Choose a partner and advertiser
Select from the partners and advertisers Google lets you open, or enter an advertiser ID. Review campaigns, insertion orders, line items, creatives and performance.
- 3
Approve each campaign change
Ask the planner to prepare a campaign, an insertion order or a line item using existing creatives. Campaigns start paused; insertion orders and line items start as drafts. Activation needs a separate approval.
Questions about Display & Video 360
What can I manage through the Display & Video 360 connection?
Tap reads partners, advertisers, campaigns, insertion orders, line items, creatives and campaign performance reports. The planner can create campaigns, insertion orders and display, video and audio line items, rename them, change line item budgets and bids, and pause, activate or archive them. Creative uploads, targeting, YouTube and Demand Gen stay in Display & Video 360.
Will connecting or creating a campaign start spending?
No. New campaigns start paused, and new insertion orders and line items start as drafts. Activation is a separate approval and can start spending. Activation, budget and bid changes need a Tap subscription.
Who can use my connection, and what happens if I disconnect?
Only you can use your connection in the Tap workspace. Disconnecting deletes Tap’s saved access but does not pause campaigns. Pause them in Display & Video 360 to stop delivery, and remove Tap’s access in your Google Account if you no longer need it.