Skip to main content
Tap.co
Start free trial

Connecting Media, People & Systems

Tap connects media buyers, sellers and systems to synchronize the RFP-to-booking workflow.

Join Agency ProgramStart free trial

Buy direct from major media companies

American media corporation, this logo was used until the merger with Media General and subsequent corporate name change to Nexstar Media Group
Created with Sketch.

Plan across 13,900+ media properties.

Available now

BroadcastStreamingDigitalOutdoor

Bring your own

SearchSocialRetail mediaProgrammatic

Coming soon

InfluencersSponsorshipEventsCinema

The faster, better, smarter way to plan and buy media.

Launch Atlas Edge Spring with $400k from Apr 14 – May 12. Deliver 3M impressions to adults 25–44 across LA, SF, and Sacramento using tv and radio.
Creating plan…
Allocating budget…
Optimizing market mix…
Goal coverage checked ready for approval
Requesting proposals…

RFP sent

Atlas Edge Spring

pl_atlas_edge_25

To
KTKKFK
Awaiting responses…
Adjust the campaign goal…

What should this campaign achieve?

Deliver 3M impressions across three markets
GPT-5.6 Sol
Choose brand
Resume Atlas Edge Spring
Improve reach for Atlas Edge Spring
Rebalance budget for Bloom audio launch
Revive Sacramento radio plan
Review campaign progress for Crestline Q2
Step 1.
Delegation

You set the strategy. Tap runs the steps.

Tell Tap the outcome you want. It builds the plan, sends the RFPs, works the counters, and tightens the details, then hands back one thing to approve.

Get Atlas Edge into LA, SF, and Sacramento for spring. Prioritize the best rates and keep it under $250k. Run it.
I tightened the plan, sent the RFPs, and worked the counters. Heartland SF has the strongest rate-to-avails, and the plan is $12k under budget.

Final plan needs your approval

Atlas Edge Spring3 markets · $238k · Apr 14 – May 12

Every automated step is complete. Review the final plan before approving it.

Ask Tap to plan, revise, or explain…
Step 2.
People

Talk to the person, not the portal.

Every RFP on Tap opens a direct line between your buyer and the seller's rep. The conversation stays human, and Tap reads it as it happens, turning dates, rates, and promises into deal data.

Kaitlyn Lopez · Buyer, Bluecrest Agency

Maya, RFP's over to you. $270k local TV in LA, Apr 14 – May 12. Launch weeks matter most.

Maya Chen · Rep, Crestline Media

Got it, thanks Kaitlyn. Avails are tight for launch week, but I can hold prime access if we lock by Friday.
What can you do on rate if we add :15s on the shoulder?
With the :15 splits I can get you to $40 flat, and I'll add weather sponsorship billboards. Same as we did last spring.

Counter offer · Crestline Media

$40.00 CPM · 44 spots · Apr 14 – May 12

:30 + :15 splits, prime access held, weather sponsorship included.

Deal. Send it through and I'll sign off today.

Seen · just now

deal bookedCrestline Media · $40.00 CPM · 44 spots
Step 3.
Memory

Tap remembers everything.

People, suppliers, rates, instincts: every deal you run adds to a living knowledge graph of your industry, recalled the moment it matters.

Bluecrest AgencyAtlas EdgeCrestline MediaHeartland BroadcastBeacon AudioCrunchwaveNorthwindSienna KowalskiDevon AlvarezMarcus HollowayJordan TranReema PatelFast on countersPrefers bundlesRates soften in MayMorning drive opens Q3
Step 4.
Interoperability

Tap doesn't replace your stack.It connects it.

Bring your AI

Whatever you use to talk to a model, Tap shows up as a tool it can call: read deals, draft RFPs, push counters, pull market intel.

ClaudeChatGPTCopilotGeminiMCP

Run your next RFP on Tap.

Join the founding agencies running every RFP through Tap. Priority support, reduced transaction fees, and direct influence on what we build next.

Start free trialSign in