Brand kit
Logo, colors, and type
The official Tap logo files, colors, and type for press, partner pages, decks, and event listings.
The Tap.co logo
Use the lockup wherever there is room. Switch to the symbol or app icon for avatars, listings, and anything smaller than 80px wide.
Ink and paper first, Tap blue for what matters
Let ink, paper, and white carry most of the work. Use Tap blue to mark the one thing a reader should notice.
Ink
#0F0F12
Text, diagrams, primary actions
Tap blue
#2563EB
Links, focus, key figures
Deep blue
#061C6E
Depth inside blue surfaces
Blue tint
#EEF2FF
Selected and quiet emphasis
Paper
#FCFCFC
Canvas
Raised paper
#F7F7F7
Subtle grouping
Secondary ink
#525252
Body copy
Muted ink
#737373
Metadata and captions
Geist for words, Geist Mono for data
Both are free, open-source typefaces from Vercel.
Headlines and body
Geist
Medium weight and tight tracking for headlines, regular for body. Sentence case, left aligned.
Labels, figures, and dates
Geist Mono
For metadata only: rates, timestamps, IDs, and code. Never for paragraphs or headlines.
Every logo file
Direct links to each file. Use the SVG versions above for new work; the rest stay available for existing listings and email.
- Lockup, inkDefault on paper, white, and light backgroundsSVG · 782×159tap-lockup-ink.svg
- Lockup, inkDefault on paper, white, and light backgroundsPNG · 1200×244tap-lockup-ink.png
- Lockup, whiteOn Tap blue, dark, or photographic backgroundsSVG · 782×159tap-lockup-white.svg
- Lockup, whiteOn Tap blue, dark, or photographic backgroundsPNG · 1200×244tap-lockup-white.png
- Symbol, inkAvatars and spaces too small for the lockupSVG · 190×159tap-symbol-ink.svg
- Symbol, inkAvatars and spaces too small for the lockupPNG · 512×429tap-symbol-ink.png
- Symbol, whiteAvatars and marks on dark backgroundsSVG · 190×159tap-symbol-white.svg
- Symbol, whiteAvatars and marks on dark backgroundsPNG · 512×429tap-symbol-white.png
- App icon, gradientApp stores, home screens, and social avatarsSVG · 180×180tap-app-icon-gradient.svg
- App icon, gradientApp stores, home screens, and social avatarsPNG · 1024×1024tap-app-icon-gradient.png
- App icon, flatIntegrations, plugins, and small sizesSVG · 256×256tap-app-icon.svg
- App icon, flatIntegrations, plugins, and small sizesPNG · 512×512tap-app-icon.png
- Touch iconHome-screen and bookmark iconPNG · 180×180tap-logo.png
- WordmarkEmail headersSVG · 110×22tap-wordmark.svg
- WordmarkEmail headersPNG · 330×66tap-wordmark.png
- FaviconBrowser tabs, 16 to 256pxICO · 256×256favicon.ico
A few simple rules
Do
- Use SVG wherever the destination accepts it.
- Give the logo clear space on every side.
- Use the symbol alone when the lockup would be under 80px wide.
- Write Tap in prose and tap.co for the web address.
Don't
- Redraw, retype, stretch, rotate, or crop the logo.
- Add outlines, shadows, or animation.
- Recolor parts of the logo.
- Place the ink logo on a busy or low-contrast background.