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Online video advertising

Plan your next video campaign with AI.

Find a role for video beyond the TV screen. Turn your audience, creative and budget into a clear brief for online video suppliers.

Online video

Or start from an example.

How it works

  1. 01

    Give your video a job

    Tell Tap whether you want to introduce a brand, explain a product or encourage a response. Start with the creative you already have.

  2. 02

    Build the right brief

    Use AI to work through formats, audience preferences and measurement. Review the brief before sharing it with suppliers.

  3. 03

    Review the proposed placements

    Compare supplier quotes by placement, flight and pricing. Check creative requirements and reporting before deciding how to proceed.

Start your plan

Common questions

Do I need a finished video to start planning?

No. You can start with an idea or existing footage. Tap helps you identify the formats and lengths to discuss with suppliers so your production brief supports the media plan.

Can I use the same ad for TV and online video?

Your existing ad can be a starting point. Viewing context, length and creative specifications vary by placement, so Tap helps you plan the questions and adaptations to discuss with suppliers.

Will Tap automatically launch my video ads?

Tap helps you plan and gather supplier quotes. Publishing a request or reviewing a quote does not launch ads, reserve placements or commit your budget. Buying and delivery arrangements need to be agreed with the supplier.

Explore more media

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