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Find a role for video beyond the TV screen. Turn your audience, creative and budget into a clear brief for online video suppliers.
Start with an idea. Try one of these.
AI helps you plan. You decide what happens next.
From your first idea to your next move
Bring your ambition. Tap helps you work through the details, with you in control of every decision.
Tell Tap whether you want to introduce a brand, explain a product or encourage a response. Start with the creative you already have.
Use AI to work through formats, audience preferences and measurement. Review the brief before sharing it with suppliers.
Compare supplier quotes by placement, flight and pricing. Check creative requirements and reporting before deciding how to proceed.
No. You can start with an idea or existing footage. Tap helps you identify the formats and lengths to discuss with suppliers so your production brief supports the media plan.
Your existing ad can be a starting point. Viewing context, length and creative specifications vary by placement, so Tap helps you plan the questions and adaptations to discuss with suppliers.
Tap helps you plan and gather supplier quotes. Publishing a request or reviewing a quote does not launch ads, reserve placements or commit your budget. Buying and delivery arrangements need to be agreed with the supplier.