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Give your brand a role in the daily listen. Use AI to shape your audience, listening context and budget into a streaming audio brief.
Start with an idea. Try one of these.
AI helps you plan. You decide what happens next.
From your first idea to your next move
Bring your ambition. Tap helps you work through the details, with you in control of every decision.
Start with your audience and objective. Explore where streaming audio fits into their routine and the rest of your campaign.
Work through message length, geography and frequency. Turn those choices into a clear supplier brief.
Request supplier quotes and review their placements, pricing and reporting. Check the proposed targeting and creative requirements.
Streaming audio is delivered through internet-connected listening services and apps. Radio planning centers on stations, formats and dayparts. Tap can help compare their roles while keeping their pricing and audience assumptions distinct.
Yes. You can explore contexts such as commuting, exercise or everyday listening. Treat those as planning preferences; the supplier must confirm which placements and targeting options it can offer.
Yes. Share its length and message as part of the brief. Tap helps you consider how it fits streaming audio, and the supplier confirms the required format, specifications and delivery arrangements.