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Reshaping a $1T industry
TV advertising is broken — opaque, fragmented, and dominated by intermediaries. Tap built the infrastructure to fix it.
The Opportunity
A market ready for disruption
The global advertising industry is worth over $1 trillion, yet the buying process remains fragmented, opaque, and dominated by intermediaries who extract value without adding transparency. For local and mid-market advertisers, accessing premium television inventory has traditionally required agency relationships, manual negotiations, and weeks of back-and-forth.
Tap built the infrastructure layer that connects advertisers directly with media owners. Our AI-native platform lets any business describe a campaign goal in natural language and receive a fully priced, multi-supplier media plan in seconds — then activate it with one click. Publishers list their inventory at their own rates, with zero commission.
We believe the convergence of AI, real-time pricing, and direct marketplace models will reshape how television advertising is bought and sold — just as Stripe reshaped payments and Shopify reshaped commerce. Tap is positioned at the centre of that shift.
Vision
What we're building
Today
- Direct marketplace connecting advertisers and publishers
- AI-powered planning across 500 TV stations
- Zero-commission model for publishers
- Dozens of publishers with live, real-time pricing
- API and MCP server for programmatic access
Tomorrow
- Global exchange serving every media type and market
- Autonomous AI agents executing full campaign lifecycles
- Cross-channel attribution and outcome-based pricing
- White-label infrastructure for agencies and platforms
- The default API layer for AI-driven media buying
Interested in learning more?
We'd love to share our vision, traction, and roadmap with serious investors and partners.