Respond to a DOOH RFP

Tap supports live digital out-of-home planning and RFP response workflows. Supplier DOOH work appears in Pipeline alongside, but separate from, broadcast RFP Exchange work.

Find the request

Open Pipeline and switch to DOOH. Use the list and its status cues to find requests that need a response or have already been answered.

If a request is missing, confirm the active supplier workspace and clear any filters. DOOH requests are matched to the supplier inventory selected by the buyer.

Review the buyer context

Open the request and review:

• buyer organization and campaign context
• budget
• flight dates
• response deadline
• selected inventory options
• market, venue, format, screen, and audience information shown for those options
• buyer notes or requirements

The selected inventory is a snapshot of the options included when the buyer sent the request. Use it as the basis for the response rather than substituting unrelated inventory.

If the deadline has passed, read the current status before preparing work. The product controls whether a response can still be sent.

Prepare the response

Write a concise response that tells the buyer what the supplier can provide and what must be resolved next. Address availability, timing, commercial assumptions, operational constraints, and any material differences from the selected inventory.

Where your workflow uses an external inventory or proposal reference, add it in the optional reference field. Do not place passwords, bearer tokens, private system links, or credentials in the response.

Use the shared request context to avoid sending a generic sales message. A useful response makes the next buyer decision clear.

Send only when final

Review the full response before sending. The interface warns that the response is final and visible to the buyer.

After it is sent, the request moves to the responded state and the submitted content is preserved. Do not assume you can edit or replace it. If a material correction is needed, use the available buyer relationship channel or contact support with the request identifier.

Broadcast and DOOH use different response models

Broadcast RFPs use an RFP Exchange with structured, revisioned Avails and later Orders. DOOH currently uses the focused final response described here.

Do not try to upload broadcast Avails into a DOOH response or treat a DOOH text response as a confirmed Order. The buyer still evaluates the response and continues the commercial process.

For the buyer planning flow, see Plan and send a DOOH RFP. For triage across media, see Manage the supplier Pipeline.