Respond to an RFP

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Find and review the request

Open Pipeline. Current work is grouped by the stages Needs response, Sent, Ordered, Confirmed, and Closed. Use owner and station filters when your team handles many requests, then open the opportunity.

Review the objective, market, flight, deadline, primary audience, spot length, requested dayparts, targeted-impression goals, calculated request budget when available, and Additional notes. Use Message buyer for supplier-visible questions. The Tap AI conversation is private to your supplier workspace.

Start a private response

Open the response action at the top of the supplier RFP timeline. Select Start response for manual entry. To attach a source, select Upload private file to Tap above the private Tap AI chat box.

Tap can process PDF, XLS, XLSX, XLSM, XLSB, ODS, CSV, TSV, and XML files into a private response draft.

When you attach several supported files, name the exact file the Agent should use. Send the chat message only after every intended upload finishes.

Tap processes a supported source into a private draft. It never submits the response for you.

Edits autosave. If the buyer sends a new RFP revision, an older draft becomes stale and must not be submitted against the superseded request.

Complete each response option

Map each offered option to a requested daypart. For TV, enter one exact program on one calendar day with one local time window; split recurring days into separate options. For radio, enter the daypart and exact local windows. Complete the spot length, market-local schedule, weekly spot rate, and projected targeted impressions per spot. Mark an option as Alternative and explain why when it differs from the request.

Complete the exclusion review honestly. A response cannot be submitted while required rates, projections, or other required fields are missing.

Submit with human authority

Edit responses and Submit responses are separate permissions. One teammate can prepare the work while another makes the commercial decision.

Review the station, request revision, selected options, active weeks, deadline, and any replacement revision. Submission shares the selected inventory, weekly rates, and audience projections with the buyer. Private source files and private AI conversation do not cross that boundary.

Replace or withdraw

A submitted revision is immutable. Prepare and explicitly submit a replacement when terms change. Tap keeps the earlier version in history and marks the replacement current.

Withdraw the current response when it should no longer be available for a new Order. Withdrawal does not decide an Order the buyer already sent, so review pending Orders separately.

Continue to the Order

If the buyer books with Tap, open the Order from entry in the supplier timeline and review every schedule, quantity, rate, spot length, warning, and message. A person with Confirm Orders can confirm or decline the complete Order.

Use the export menu when your traffic system needs a file. Eligible TV Orders provide TVB order XML, and eligible radio Orders provide RAB radio order XML. Resolve missing station or Order metadata when a standards-based export is unavailable.