For suppliers
Respond to a TV or radio RFP
Review the buyer’s brief, prepare priced options, and send a response you can fulfill.
2 min readUpdated
Something missing from this page? Email help@tap.co
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For suppliers
Review the buyer’s brief, prepare priced options, and send a response you can fulfill.
2 min readUpdated
Something missing from this page? Email help@tap.co
A good response makes it easy for a buyer to understand what you can offer and how it fits the brief. Review the request before entering prices or asking Tap AI to help.
Open the incoming RFP in your supplier workspace. Check the market, campaign dates, audience, dayparts, spot lengths, weekly goals, and response deadline. Read the additional notes for exclusions or programming requirements.
Use Message buyer to clarify the brief. Your private Tap AI conversation is separate from messages sent to the buyer.
Open the response workspace. Choose Respond manually, or upload a supported source file such as a readable PDF, spreadsheet, or CSV to help prepare a draft.
For each option:
Check imported values carefully. Source files and AI suggestions still need your review. Supplier prices should be net of agency commission; the buyer manages its own client fees.
Wait for your changes to save and resolve any missing-field messages. Review the options, prices, and projections that will be shared, then send the response. Your draft stays private until submission.
Preparing and submitting responses may require different permissions. If you cannot submit, ask a teammate with Submit responses access to review and send it.
If your terms change, prepare a replacement response and review it before sending. You can withdraw an offer that is no longer available; check any Order already sent by the buyer separately.
When an Order arrives, review the selected options, quantities, schedule, and rates. Confirm the whole Order only if you can fulfill it, or decline and explain the problem in the buyer conversation. Continue with delivery and Post-Buy after confirmation.