Send an RFP

A request for proposal (RFP) tells suppliers what you want to buy and gives them the information they need to quote. This guide covers private TV and radio station requests. For other media or public discovery, use public and private RFPs.

Build the request

Open your campaign, choose Add media, and select TV or Radio. Choose the market and the stations you want to hear from.

Complete the request with:

• Start and end dates, including the weeks you want to run.
• The main age and gender audience you want suppliers to price against.
• Dayparts, spot lengths, and target CPMs.
• Impression goals for each active week.
• A response deadline and any additional notes.

Use Additional notes for preferred programming, formats, exclusions, or other audience context. Set one target CPM for each daypart and spot length across the flight; use weekly impression goals to describe changes in weight.

Review the recipients and budget

Check that the selected stations serve the right market and medium. Each receives the same request, so describe your full market goal rather than dividing it between stations in advance.

Your target CPM and station prices are net media amounts. If you are working within a client-approved budget, leave room for any included Tap fee and agency commission.

Send and follow progress

Review the saved request and recipients, then send. Submitted means the request is waiting for delivery. Use Withdraw submission if you need to edit it at this stage. If delivery fails, follow the message to update and resubmit it.

After delivery, keep questions with each station's conversation and compare their responses in the campaign.

Change or withdraw the request

Review and resend changes to the brief so suppliers receive the updated requirements. You can also withdraw a request you no longer need. Deal with any Order awaiting confirmation first; withdrawing an RFP does not cancel a confirmed Order.