For buyers
Turn approved Campaign facts into a structured request, select relevant stations, and keep the recipient and send decisions under human control.
2 min readUpdated
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An RFP turns Campaign context into a supplier-facing request. For broadcast, Tap keeps one request and creates a separate station workspace for each selected recipient. Creating the RFP only makes a private draft.
Open RFP
Open the Campaign, choose the RFP stage, and create a new RFP or open an existing one.
Set the scope
Choose one market and radio or TV. Set the flight and a future response deadline in the market's local time zone.
Define the delivery goal
Choose the primary demographic, daypart, supported spot length, goal CPM, and any weekly targeted-impression goals. Put secondary audiences, programming preferences, exclusions, and other context in Additional notes.
Review the private draft
Confirm the objective, active weeks, requested goals, deadline, and notes before selecting recipients.
Campaign budget guides buyer planning and allocation. It is not sent as an RFP input. The supplier sees the delivery goals and other supplier-facing request fields.
The selector starts with stations eligible for the market and media type. Eligibility is only the directory pool. Review Tap's recommendation evidence, station identity, listing owner, legal owner, and recipient contact, then add or remove stations deliberately.
Tap enables the send only when the request is complete, the deadline is in the future, and at least one recipient is selected. Choose Send RFP, review the displayed recipient count, and approve the action.
The sent revision is immutable. If a material request detail changes, stage and explicitly resend a new revision. Changing only the response deadline uses the separate deadline amendment flow.
Open the Response stage to see each station's status and submitted options. Use the station conversation for questions. A response that arrives after the deadline can be labelled late while the workspace remains open.