For buyers
Choose a radio market, shape the right drive-time and other dayparts, set weekly audience goals, and send the request to the right stations.
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A radio RFP should give stations one clear market, flight, audience, and set of daypart goals to answer. Start from a Plan with an approved objective, market, and flight. Decide which primary demographic the response should project against and when you need station responses.
Open the Plan's Request stage
Open Campaigns, choose the Plan, select Request, then choose New RFP. If the Plan already has a draft, open it from Your RFPs.
Choose the market and Radio
Select one Plan market, then choose Radio as the media type. Tap uses the market's local time zone for the response deadline and for the schedules shown with each daypart.
Confirm the flight and response deadline
Keep only the broadcast weeks you want stations to price. Set a future response date that gives the supplier time to check inventory and prepare Avails.
Tap starts with standard local radio dayparts: Morning Drive, Midday, Afternoon Drive, Evening, Overnight, and Weekend. Each option shows its exact local schedule. Remove the dayparts that do not serve the campaign and keep the request focused on inventory you would genuinely consider.
For every daypart you keep:
Morning and Afternoon Drive often carry different audience patterns and availability from Midday or Weekend. Keep them as separate goal lines when you want suppliers to price them independently. If you are open to a broader rotation, say so in Additional notes instead of making every daypart look equally required.
The recipient list includes listed radio Supplier Properties that match the request's market and media type. Review each station's identity, format, owner, and requested contact. Add stations individually, or add the full matching group when every station is appropriate for the brief.
Each selected station receives its own RFP Exchange. Check the property and contact, especially when one supplier operates several stations in the market.
Creating the draft does not contact a supplier. Before sending, confirm the objective, flight, response deadline, primary demographic, dayparts, spot lengths, goal CPMs, weekly targets, notes, and station list.
Choose Send RFP, review the exact number of stations, then approve the send. Tap freezes that revision and creates one Exchange per selected station. The supplier can respond with daypart Avails, weekly spot rates, and projected impressions for the primary demographic.
Use each station's Exchange conversation for clarifications. A material edit to the objective, flight, audience, dayparts, or delivery goals stages a new revision; suppliers keep the previously sent copy until you review and resend. A deadline-only change is a separate amendment and does not create a new RFP revision.