Sending your first radio RFP

Before you build the request

A radio RFP should give stations one clear market, flight, audience, and set of daypart goals to answer. Start from a Plan with an approved objective, market, and flight. Decide which primary demographic the response should project against and when you need station responses.

Start the radio RFP

1. Open the Plan's Request stage

   Open Campaigns, choose the Plan, select Request, then choose New RFP. If the Plan already has a draft, open it from Your RFPs.

2. Choose the market and Radio

   Select one Plan market, then choose Radio as the media type. Tap uses the market's local time zone for the response deadline and for the schedules shown with each daypart.

3. Confirm the flight and response deadline

   Keep only the broadcast weeks you want stations to price. Set a future response date that gives the supplier time to check inventory and prepare Avails.

Shape the radio dayparts

Tap starts with standard local radio dayparts: Morning Drive, Midday, Afternoon Drive, Evening, Overnight, and Weekend. Each option shows its exact local schedule. Remove the dayparts that do not serve the campaign and keep the request focused on inventory you would genuinely consider.

For every daypart you keep:

• choose a 15, 30, or 60 second spot length;
• set a goal CPM for the primary demographic;
• review the active weeks; and
• add weekly impression targets when the plan calls for them.

Morning and Afternoon Drive often carry different audience patterns and availability from Midday or Weekend. Keep them as separate goal lines when you want suppliers to price them independently. If you are open to a broader rotation, say so in Additional notes instead of making every daypart look equally required.

Choose radio stations

The recipient list includes listed radio Supplier Properties that match the request's market and media type. Review each station's identity, format, owner, and requested contact. Add stations individually, or add the full matching group when every station is appropriate for the brief.

Each selected station receives its own RFP Exchange. Check the property and contact, especially when one supplier operates several stations in the market.

Review and send

Creating the draft does not contact a supplier. Before sending, confirm the objective, flight, response deadline, primary demographic, dayparts, spot lengths, goal CPMs, weekly targets, notes, and station list.

Choose Send RFP, review the exact number of stations, then approve the send. Tap freezes that revision and creates one Exchange per selected station. The supplier can respond with daypart Avails, weekly spot rates, and projected impressions for the primary demographic.

After the first send

Use each station's Exchange conversation for clarifications. A material edit to the objective, flight, audience, dayparts, or delivery goals stages a new revision; suppliers keep the previously sent copy until you review and resend. A deadline-only change is a separate amendment and does not create a new RFP revision.