Plan static out-of-home

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Static out-of-home covers non-digital outdoor placements. Use the digital outdoor guide if you want digital screens.

Prepare your brief

1. Specify the locations or coverage areas, campaign dates, audience, and budget.
2. Describe suitable formats, site preferences, and any nearby locations to include or avoid.
3. Ask for production, installation, artwork, and illumination requirements.

Request proposals

Open the campaign, choose Add media, and select Static OOH. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.

If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.

Compare the offers

Review the exact sites and dates, then separate media cost from printing, installation, and other charges. Ask how availability is confirmed and what proof of posting you will receive. Check artwork deadlines before committing to the schedule.

Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.

These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.