For suppliers
Set up stations
Create accurate stations, control buyer visibility, separate public files from private memories, and route demand.
4 min readUpdated
Something missing from this page? Email help@tap.co
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For suppliers
Create accurate stations, control buyer visibility, separate public files from private memories, and route demand.
4 min readUpdated
Something missing from this page? Email help@tap.co
A station is a media platform your organization manages or represents in Tap. It can be a radio or TV station, podcast, digital display, digital video, digital audio, or out-of-home inventory listing. A complete listing helps buyers find the right supply and helps each RFP reach a person who can act on it.
Open Inventory in the supplier workspace. Tap may already show stations assigned to your organization. If New platform appears, your workspace allows station creation. Creating a station also requires Edit inventory permission for the whole organization.
If you can view a station but cannot change it, ask an organization owner for Edit inventory on that station. View-only access does not let you change its listing, files, or private Memories.
Open the station
Select an existing station in Inventory. If you need a new one and the action is available, select New platform.
Confirm its identity
Enter the public name, choose the media type, and add every market the station serves. Market coverage is a core matching signal, so use the actual service area rather than a nearby market.
Add buyer context
Add a concise format and description. The format can name a genre, network affiliation, channel family, or package style. The description should tell a buyer what the station offers without relying on internal shorthand.
Add a recognizable logo
Upload the station logo. Tap uses it across inventory, Responses, Orders, and buyer-facing station cards.
Save and resolve review
Save the station. For a Tap-imported station marked Needs review, choose Keep listed when the information and ownership are correct, or Unlist when it should not receive new buyer requests.
Use the Inventory status filters to find records marked Needs review, Hidden, Needs description, Needs format, or Needs market area. A station can be saved while details are incomplete, but those gaps reduce the context available to buyers and Tap AI.
The station editor has two document areas with different visibility.
Public files are buyer-facing collateral. Add current media kits, one-sheets, specifications, and case studies that help a buyer evaluate the station. Classify each file correctly so it is easier to understand in the station record.
Memories are private sources for the supplier workspace. Add rate cards, Responses, decks, and other working material that should help Tap AI answer questions or prepare private drafts. Memories become searchable after indexing. They are not a substitute for public collateral, and uploading one does not send anything to a buyer.
Open the station's Team section to review station-specific permissions. Depending on a person's job, you can grant actions such as Receive RFPs, Edit responses, Submit responses, Confirm Orders, Edit inventory, and Assign teammates.
Keep editing and submission authority separate when your team needs review. A person can prepare a response option without having authority to send it. A person who can manage team permissions can change these assignments; everyone else sees a view-only matrix.
Open Routing to decide who receives matching RFPs. Routing rules evaluate in order and assign a matching request to teammates who have Receive RFPs for that scope. A rule can narrow by station or market, agency or client, brand, media type, and a written Smart condition.
Start with the fewest rules your team needs. If no rule matches, Tap uses the default receiver group: everyone with Receive RFPs for the applicable station. If the default group is empty, grant that permission on the Team page before relying on routing.
Changing a routing rule affects future matches. It does not rewrite existing RFP assignments.
You can ask Tap AI to list stations, find incomplete records, or prepare inventory changes. For example: “Show the stations missing a market or description.”
When Tap AI proposes a create, update, delete, or batch operation, Tap shows the exact inventory change for approval. Review the before and after values. The change runs only after a person approves it.
Before you consider a station ready, confirm that:
Next, Respond to an RFP.