Sending your first TV RFP

Before you build the request

A TV RFP should tell stations which market, flight, audience, dayparts, and spot lengths they need to price. Start from a Plan with an approved objective, market, and flight. Decide which primary demographic the response should project against and when you need station responses.

Start the TV RFP

1. Open the Plan's Request stage

   Open Campaigns, choose the Plan, select Request, then choose New RFP. If the Plan already has a draft, open it from Your RFPs.

2. Choose the market and Television

   Select one Plan market, then choose Television as the media type. Tap uses the market's local time zone for the response deadline and resolves TV daypart schedules for that market.

3. Confirm the flight and response deadline

   Keep only the broadcast weeks you want stations to price. Set a future response date that leaves time for the supplier to check program and rotation availability.

Verify the TV dayparts

Tap presents local TV buying buckets such as Early Morning, Daytime, Early Fringe, Prime Access, Prime, Late News, Late Fringe, and Overnight. The exact local time window appears beside each label. TV conventions vary by market time zone, so verify the displayed schedule instead of relying on the daypart name alone.

For every daypart you keep:

• choose a 15, 30, or 60 second spot length;
• set a goal CPM for the primary demographic;
• review the active weeks; and
• add weekly impression targets when the plan calls for them.

Remove dayparts that are outside the strategy. Keep Prime, news, fringe, and other rotations as separate goal lines when you want stations to price and project them independently.

Choose TV stations

The recipient list includes listed TV Supplier Properties that match the request's market and media type. Review each station's identity, owner, and requested contact. Add stations individually, or add the full matching group when every station is appropriate for the brief.

Each selected station receives its own RFP Exchange. Check the property and contact before sending, especially when one supplier operates several properties in the market.

Review and send

Creating the draft does not contact a supplier. Before sending, confirm the objective, flight, response deadline, primary demographic, exact local daypart schedules, spot lengths, goal CPMs, weekly targets, programming notes, and station list.

Choose Send RFP, review the exact number of stations, then approve the send. Tap freezes that revision and creates one Exchange per selected station. The supplier can respond with exact programs or rotations, weekly spot rates, and projected impressions for the primary demographic.

After the first send

Use each station's Exchange conversation for clarifications. A material edit to the objective, flight, audience, dayparts, or delivery goals stages a new revision; suppliers keep the previously sent copy until you review and resend. A deadline-only change is a separate amendment and does not create a new RFP revision.