Plan cinema advertising

A cinema brief helps suppliers recommend venues and placements that fit your audience. Be clear about whether you want on-screen advertising, foyer placements, or a combination.

Prepare your brief

1. List the locations, campaign dates, target audience, and budget.
2. Describe your preferred venue coverage, ad length, and placement type.
3. Ask about available scheduling choices, creative requirements, and submission deadlines.

Request proposals

Open the campaign, choose Add media, and select Cinema. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.

If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.

Compare the offers

Check the cinemas, dates, placements, and audience estimates behind each proposal. Confirm what the price includes, whether production or conversion costs are extra, and how the supplier will report that the campaign ran.

Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.

These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.