Plan digital display

Display advertising places visual ads on websites and apps. Start with the audience and action you want, then ask suppliers for placements and formats that support it.

Prepare your brief

1. Set the geography, audience, dates, and media budget.
2. Describe desired websites, apps, placement types, and any exclusions.
3. List available creative sizes, destination links, and reporting requirements.

Request proposals

Open the campaign, choose Add media, and select Digital display. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.

If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.

Compare the offers

Check the quoted formats, placements, targeting, and impression volume. Ask about viewability reporting, frequency controls, creative deadlines, and any production charges. Make sure the proposed measurement answers your campaign objective.

Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.

These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.