For buyers
Plan digital display
Request website and app display proposals with clear placements, formats, targeting, and measurement.
2 min readUpdated
Something missing from this page? Email help@tap.co
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For buyers
Request website and app display proposals with clear placements, formats, targeting, and measurement.
2 min readUpdated
Something missing from this page? Email help@tap.co
Digital display sourcing covers visual advertising on websites and apps. Explain the desired placements and campaign outcome so suppliers can quote comparable scope.
Open the campaign, choose Add media, and select Digital display. Choose Public RFP for discovery by eligible suppliers or Private RFP for one named supplier. Set the response deadline and review what the recipient can see, including any disclosed budget.
Where the selected supplier has eligible inventory, choose the sites, apps, or brands you want quoted. A general private brief can also ask the supplier to recommend placements.
Save the draft, review the exact brief and recipients, and explicitly send. Drafting does not contact suppliers or reserve inventory.
Check the quoted medium, placement, geography, flight, currency, pricing basis, and included deliverables. Ask the supplier to clarify missing terms in the private response conversation. Mark reviewed acknowledges the exact revision; a replacement submission needs another review.
These Open RFP responses do not yet create Tap Orders. Agree the next commercial step with the supplier. See public and private RFPs for response, deadline, and closure rules.