For buyers
Compare TV programs and rotations
Compare TV schedules, weekly prices, and projected audience delivery before selecting a buy.
1 min readUpdated
Something missing from this page? Email help@tap.co
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For buyers
Compare TV schedules, weekly prices, and projected audience delivery before selecting a buy.
1 min readUpdated
Something missing from this page? Email help@tap.co
Open the campaign's TV responses and use the current supplier offers. A response may contain several options, so compare the schedule behind each one as well as its price.
Confirm the station, daypart or program, days and times, spot length, and offered weeks. Check whether an option answers your original request or is marked as an alternative.
For TV, pay attention to programming, viewing habits, and relevant dayparts. Ask the supplier to explain anything that would materially change the audience or placement you expected.
Review the weekly rate per spot and projected impressions for your primary audience. CPM helps compare cost per thousand impressions, but it should be considered alongside the schedule and campaign fit.
Supplier spot rates and CPMs are net of agency commission. Buyer Order totals also include the applicable Tap fee. Use client budgets and fees when translating the buy into a client recommendation.
Use Mark reviewed after checking a response. If the supplier replaces it, review the new offer before relying on the old figures. Check any expiry date and resolve questions through the station conversation.
Reviewing a response does not buy media. When you are ready, build your TV Order with the quantities you actually want.