For buyers
Compare exact TV programs, local schedules, weekly rates, targeted impressions, and alternatives before choosing a buy.
2 min readUpdated
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Open Response in the buyer campaign and select the station's current submitted response. Keep the sent RFP in view while comparing its daypart, audience, spot length, and active weeks with the returned inventory.
Each new TV option identifies one exact program, one calendar day, one market-local time window, and a spot length. Recurring programs use separate options for each day. A supplier cannot create a new generic TV rotation or daypart option. Historical revisions may still show older rotations; their saved terms remain readable.
For every included week, review whether it is Offered or Not offered. An offered week needs a spot rate and projected targeted impressions per spot for the RFP's primary demographic.
Projected targeted impressions are estimates for one spot. They are not total-audience impressions, unique reach, a guaranteed result, or the total delivery of the schedule. Cost and delivery depend on the weekly quantities selected later.
An Alternative differs from the requested line. Read the reason and compare the program, schedule, spot length, and audience context before choosing it. Ask in the station conversation when a substitution or projection is unclear.
A low CPM does not make a different placement an exact match. Record the reason an alternative serves the campaign before including it in the buy.
A submitted response is immutable. Replacements create new revisions. Withdrawn, expired, superseded, stale, or closed sources cannot enter a new Order. An already sent Order retains its snapshotted terms when its source later changes.
Open Confirm to choose weekly quantities manually or inspect a Lowest cost, Highest reach, or Balanced mix suggestion when goal-based suggestions are available. Check the exact programs, station mix, targeted delivery, spend, and any unfilled goals.
Choose Choose buy to preserve the mix for client review, or Place order to review the booking method. Selection alone does not contact suppliers.