For buyers
Plan TV dayparts and programming
Choose TV schedules and weekly targets that suppliers can respond to clearly.
2 min readUpdated
Something missing from this page? Email help@tap.co
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For buyers
Choose TV schedules and weekly targets that suppliers can respond to clearly.
2 min readUpdated
Something missing from this page? Email help@tap.co
Dayparts describe when your ads should run. Weekly goals describe how much audience delivery you want across the campaign. Together, they help stations propose a useful schedule.
Start with the times of day and programs that suit your audience. Keep the dayparts that support your objective and remove those you do not need. Check the displayed days and times in the market you are buying; a familiar daypart name is not a substitute for the schedule.
Choose the spot lengths you have creative for or plan to produce.
Each selected station sees your full market goal. You decide the final allocation after comparing responses.
Use Additional notes for programming, viewing habits, and relevant dayparts, secondary audiences, and any must-have or excluded content. Distinguish requirements from preferences so suppliers know where to offer an alternative.
Compare the actual days, times, weeks, spot lengths, rates, and audience projections. An alternative can be useful if it still meets the campaign objective. Ask the station to explain a difference before selecting it.
Return to send an RFP to review and submit your request.