Glossary

Definitions of the objects Tap uses across planning, RFPs, responses, orders, and the supplier pipeline.

2 min readUpdated Sep 7, 2026

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Tap's transaction model

These are Tap's user-facing transaction terms.

Term	What it means
Campaign	The buyer workspace for the objective, client context, budget, flight, markets, channels, team, and connected transaction history.
RFP	A structured buyer request. A sent revision freezes the exact supplier-facing request.
Station workspace	The station-specific conversation and response history created for each broadcast RFP recipient.
Response option	One independently selectable TV program on one calendar day and local time window, or a radio daypart with exact local windows, with weekly commercial terms. Older TV revisions can retain historical rotations.
Response	A supplier's versioned set of response options. Its draft stays private until submission.
Selected buy	The quantities and media mix chosen in Confirm. Choosing it does not place Orders.
Client proposal	An immutable selected-buy and financial snapshot shared with a connected Brand workspace.
Client confirmation	The Brand's approval record for the complete proposal version. It is not an invoice or electronic signature.
Order	A buyer's commercial request to one station, built from a current response or Deal. A sent Order is immutable.
External booking	A buyer-approved path where Tap does not send the Order and the buyer takes responsibility for booking and tracking in another system.
Post-Buy	The delivery summary a supplier can submit after a confirmed RFP-backed flight ends.
Station	A radio or TV station managed or represented by a supplier organization.
Deal	A supplier-created commercial opportunity sent directly to buyers or published for discovery.
Pipeline	The supplier worklist grouped by Needs response, Sent, Ordered, Confirmed, and Closed.
Capability grant	A permission granted to a person for an organization, market, or station.

A Deal and an RFP are separate starting points. Either can lead to an Order. A client proposal is also separate from an Order: approval can unlock booking, but it never sends supplier terms automatically.