Glossary

Planning and pricing

• Campaign or Plan: the workspace for your brief, media choices, supplier requests, and buying decisions.
• Flight: the dates when the campaign is intended to run.
• Daypart: a period of the day used to plan TV or radio advertising.
• CPM: cost per thousand impressions. Compare it alongside the audience, schedule, and placement.
• Projected impressions: an estimate of audience delivery. Actual results appear in delivery reporting.
• Net media price: the supplier's price before agency commission. Supplier rates and Deals on Tap are net of agency fees.
• Agency commission: your agency's share of the media cost including commission. At 15%, $85 net media becomes $100 including commission.
• Tap fee: the separate platform fee included in buyer Order totals. Client budget settings determine whether it is included in the client's approved budget or paid separately by the agency.

Clients and approvals

• Client: the advertiser your agency works for.
• Brand Account: the client's own Tap workspace for shared proposals and conversations.
• Client Proposal: the version of your recommended buy you share for the client's approval.
• Client Confirmation: the client's approval of that proposal. It does not send or confirm a supplier Order.
• Total approval: the complete budget shown to the client, including any charges set to sit within it.
• CPE: Client Product Estimate, an optional reference combining client, product, and estimate codes for agencies that use them.

Requests and buying

• RFP: request for proposal. It tells suppliers what you need and asks them to quote.
• Shared RFP: a TV or radio brief sent to selected stations in one market.
• Open RFP: a sourcing brief for public supplier discovery or a private request to one supplier.
• RFP Exchange: the conversation and work shared with one station about a request.
• Response: the supplier's offered options and prices.
• Reviewed: you have checked the response; it does not mean you have bought it.
• Supplier Deal: a private offer sent to you by a supplier, available in Opportunities.
• Private Quote: pricing a supplier sends specifically to you for a Deal.
• Ordered: you have sent an Order and are waiting for the supplier's decision.
• Confirmed: the supplier has accepted the Order.

Creative and reporting

• Creative: the ads and supporting assets supplied for the campaign.
• Post-Buy: reporting of actual delivery after the flight.
• CTV: connected TV, or video advertising in television streaming environments.
• OOH: out-of-home advertising; static OOH uses non-digital placements.
• DOOH: digital out-of-home advertising on digital screens.

For a practical next step, start with create a campaign or review responses and Orders.