Reference
Glossary
Definitions of the objects Tap uses across planning, RFPs, avails, orders, and the supplier pipeline.
3 min readUpdated
Tap's object model
These are Tap's own transaction objects, not general media-industry terms. Use this page to check exactly what Tap means by a word before you read the rest of the guide.
| Term | What it means |
|---|---|
| Plan | The buyer's planning workspace. It holds the campaign objective, Client context, budget, flight dates, and the facts used to prepare requests. One Plan can contain several RFPs. |
| RFP | A structured buyer request for one market and one medium, built from a Plan. A sent revision freezes the exact request the selected suppliers receive. |
| RFP Exchange | The property-specific space Tap creates for each selected Supplier Property when an RFP is sent. Correspondence and Avail Responses for that property live here. |
| Avail | One independently orderable media option inside an Avail Response, including its placement and weekly commercial terms. |
| Avail Response | A supplier's versioned menu of independently orderable media options, submitted into one RFP Exchange. The draft stays private until the supplier submits it. |
| Order | A buyer's commercial request to one Supplier Property, built from a submitted Avail Response or supplier Deal. Its draft can change until it is sent. Once sent, its terms are immutable, and the supplier confirms or declines the whole Order. |
| Post-Buy | The delivery summary a supplier can submit after an RFP-backed confirmed flight ends. |
| Supplier Property | A media platform, such as a TV or radio station, podcast, or digital or out-of-home property, that a supplier organization manages or represents in Tap. |
| Deal | A property-scoped commercial opportunity a supplier organization creates and sends to specific buyers, or publishes for buyer discovery, outside of an incoming RFP. A Deal is a separate starting point from an RFP: it can also lead to an Order once a buyer accepts its terms. |
| Pipeline | The supplier organization's worklist of commercial activity: incoming RFPs from buyers and Deals the organization has sent, tracked together in one place. |
| Capability grant | A specific permission, such as receiving RFPs or confirming Orders, granted to one person for their whole organization, one market, or one Supplier Property. The grants a person holds determine what they can do in Tap. |
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