Glossary

Definitions of the objects Tap uses across planning, RFPs, avails, orders, and the supplier pipeline.

3 min readUpdated Aug 11, 2026

Something missing from this page? Email help@tap.co

Tap's object model

These are Tap's own transaction objects, not general media-industry terms. Use this page to check exactly what Tap means by a word before you read the rest of the guide.

Term	What it means
Plan	The buyer's planning workspace. It holds the campaign objective, Client context, budget, flight dates, and the facts used to prepare requests. One Plan can contain several RFPs.
RFP	A structured buyer request for one market and one medium, built from a Plan. A sent revision freezes the exact request the selected suppliers receive.
RFP Exchange	The property-specific space Tap creates for each selected Supplier Property when an RFP is sent. Correspondence and Avail Responses for that property live here.
Avail	One independently orderable media option inside an Avail Response, including its placement and weekly commercial terms.
Avail Response	A supplier's versioned menu of independently orderable media options, submitted into one RFP Exchange. The draft stays private until the supplier submits it.
Order	A buyer's commercial request to one Supplier Property, built from a submitted Avail Response or supplier Deal. Its draft can change until it is sent. Once sent, its terms are immutable, and the supplier confirms or declines the whole Order.
Post-Buy	The delivery summary a supplier can submit after an RFP-backed confirmed flight ends.
Supplier Property	A media platform, such as a TV or radio station, podcast, or digital or out-of-home property, that a supplier organization manages or represents in Tap.
Deal	A property-scoped commercial opportunity a supplier organization creates and sends to specific buyers, or publishes for buyer discovery, outside of an incoming RFP. A Deal is a separate starting point from an RFP: it can also lead to an Order once a buyer accepts its terms.
Pipeline	The supplier organization's worklist of commercial activity: incoming RFPs from buyers and Deals the organization has sent, tracked together in one place.
Capability grant	A specific permission, such as receiving RFPs or confirming Orders, granted to one person for their whole organization, one market, or one Supplier Property. The grants a person holds determine what they can do in Tap.

Have a question this page does not answer? Read the frequently asked questions.