Review avails and orders

Start with the current response

Submitted Avails turn supplier responses into comparable inventory options. From there, the buyer journey moves through Avails, Buy, and Orders: review what each property offered, assemble the mix you want, then send a separate Order to each Supplier Property for confirmation.

Read the Avails stage

Open the Plan and choose Avails. Each card summarizes a Supplier Property's response, including available weeks, rate per spot, projected impressions, projected CPM, and comparison with the request goals. An Alternative label means the supplier offered a different fit from the exact request rather than a direct match.

Open a response to review its latest submitted revision. The response header identifies the primary demographic, submission status, validity or expiration, and measurement source and data period when supplied. Projections are estimates for comparison, not delivery guarantees.

The response menu lists each inventory option independently. For each active week, you can inspect:

• whether the option was offered;
• the Supplier Property, daypart, and spot length;
• the snapshotted spot rate for that week;
• your RFP target and goal CPM;
• projected impressions per spot;
• derived CPM and its difference from the goal;
• whether the option matches the request or is an alternative.

This structure lets you compare options without treating the supplier response as an all-or-nothing package.

Compare responses before choosing

Use rates, projected impressions, CPM, request fit, available weeks, and expected spend together. A low rate may not produce the best projected CPM, and a high-reach option may use more of the Plan budget. Tap can help compare these trade-offs, but the selection remains your decision.

If an offer needs clarification, open the property's Exchange conversation. The correspondence stays attached to the Supplier Property, so questions about rates, alternatives, or inventory remain beside the submitted response.

Build a buy across the Plan

Choose Buy to assemble orderable Avails into a composition. When submitted Avails are available, Tap can generate Lowest cost, Highest reach, and Balanced options. You can also choose New buy to create a manual composition.

Each option summarizes goal match, projected spend, spots, Supplier Properties, duration, and effective CPM. Open an option to adjust its weekly spot quantities, remove Avails, and compare the updated projected spend, impressions, spot count, and effective CPM. Save the composition and choose it when it reflects the buy you intend to place.

Create and send Orders

There are two supported entry points, depending on where you are working.

For a draft Order, change the requested spots by week as needed. Quantities autosave against the supplier's offered weekly rates. At least one spot is required, and every source Avail must still be orderable.

Before send, Tap presents a final review with the exact Supplier Property, Client Product Estimate reference when present, weekly quantities, snapshotted rates, projected spend, audience terms, and any advisory warnings. If warnings appear, you must acknowledge that you reviewed them. Choose Send Order only when those terms match your intended commitment.

Understand Order states

The Orders stage shows each property separately because suppliers confirm or decline independently.

An Ordered Order can be withdrawn while it is waiting for confirmation. The supplier then decides the complete Order rather than confirming individual lines. If different properties are part of the same Plan, one may be Confirmed while another remains Ordered or is Declined.

Keep the decision trail clear

Avail revisions, Exchange correspondence, the selected buy, and immutable sent Orders preserve different parts of the transaction. Use Avails to understand what was offered, the Buy stage to document what you selected, and Orders to track the terms each property was asked to confirm.