For buyers
Review avails and orders
Compare supplier responses, assemble a buy, and send exact property orders for confirmation.
5 min readUpdated
Something missing from this page? Email help@tap.co
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For buyers
Compare supplier responses, assemble a buy, and send exact property orders for confirmation.
5 min readUpdated
Something missing from this page? Email help@tap.co
Submitted Avails turn supplier responses into comparable inventory options. From there, the buyer journey moves through Avails, Buy, and Orders: review what each property offered, assemble the mix you want, then send a separate Order to each Supplier Property for confirmation.
Open the Plan and choose Avails. Each card summarizes a Supplier Property's response, including available weeks, rate per spot, projected impressions, projected CPM, and comparison with the request goals. An Alternative label means the supplier offered a different fit from the exact request rather than a direct match.
Open a response to review its latest submitted revision. The response header identifies the primary demographic, submission status, validity or expiration, and measurement source and data period when supplied. Projections are estimates for comparison, not delivery guarantees.
The response menu lists each inventory option independently. For each active week, you can inspect:
This structure lets you compare options without treating the supplier response as an all-or-nothing package.
Use rates, projected impressions, CPM, request fit, available weeks, and expected spend together. A low rate may not produce the best projected CPM, and a high-reach option may use more of the Plan budget. Tap can help compare these trade-offs, but the selection remains your decision.
If an offer needs clarification, open the property's Exchange conversation. The correspondence stays attached to the Supplier Property, so questions about rates, alternatives, or inventory remain beside the submitted response.
Choose Buy to assemble orderable Avails into a composition. When submitted Avails are available, Tap can generate Lowest cost, Highest reach, and Balanced options. You can also choose New buy to create a manual composition.
Each option summarizes goal match, projected spend, spots, Supplier Properties, duration, and effective CPM. Open an option to adjust its weekly spot quantities, remove Avails, and compare the updated projected spend, impressions, spot count, and effective CPM. Save the composition and choose it when it reflects the buy you intend to place.
There are two supported entry points, depending on where you are working.
Plan-wide buy
From a chosen Buy composition, Order these spots opens the final confirmation. Send property Orders creates and sends one Order per Supplier Property, then makes the chosen composition read-only.
Single Exchange
From one supplier response, Add all to buy first creates a draft Order from the offered Avails and opens Orders. You can edit the draft before sending it.
For a draft Order, change the requested spots by week as needed. Quantities autosave against the supplier's offered weekly rates. At least one spot is required, and every source Avail must still be orderable.
Before send, Tap presents a final review with the exact Supplier Property, Client Product Estimate reference when present, weekly quantities, snapshotted rates, projected spend, audience terms, and any advisory warnings. If warnings appear, you must acknowledge that you reviewed them. Choose Send Order only when those terms match your intended commitment.
The Orders stage shows each property separately because suppliers confirm or decline independently.
| Status | Meaning |
|---|---|
| Draft | You can still change weekly quantities and review the terms. Nothing has been sent. |
| Ordered | The Order was sent and is awaiting the supplier's decision. |
| Confirmed | The supplier accepted the whole Order. |
| Declined | The supplier declined the whole Order. |
| Withdrawn | You withdrew an Ordered request before confirmation. |
| Stale | The source inventory changed before the Order could be sent. Rebuild from current Avails. |
An Ordered Order can be withdrawn while it is waiting for confirmation. The supplier then decides the complete Order rather than confirming individual lines. If different properties are part of the same Plan, one may be Confirmed while another remains Ordered or is Declined.
Avail revisions, Exchange correspondence, the selected buy, and immutable sent Orders preserve different parts of the transaction. Use Avails to understand what was offered, the Buy stage to document what you selected, and Orders to track the terms each property was asked to confirm.