For buyers
Review responses and book media
Compare current supplier responses, choose a buy, share it for client approval when needed, and book through Tap or an external system.
3 min readUpdated
Move from Response to Track
The Campaign journey uses five stages:
RFP → Response → Confirm → Book → Track
Response shows what each station offered. Confirm is where you compare options, edit weekly quantities, and choose the buy. The booking-method review follows Place order in Confirm. Book holds activation and creative work for confirmed Orders. Track keeps the resulting status and delivery record together.
Review current responses
Each submitted response contains independently selectable options with the station, program or daypart, spot length, active weeks, weekly rate, targeted impressions per spot, projected CPM, and request fit. An Alternative label means the supplier offered something different from the exact request.
Withdrawn, expired, superseded, closed, or stale options cannot be added to a new Order. Historical revisions remain visible, but use the latest orderable response.
Build and choose a buy
Open Confirm. Tap can prepare Lowest cost, Highest reach, and Balanced mix compositions when enough responses exist, or you can create a buy manually. Review and adjust weekly quantities, projected spend, targeted impressions, spot count, effective CPM, and station mix.
From the final summary, choose one of two actions:
- Choose buy saves the selected quantities without placing Orders. Use this when the mix is ready for client review.
- Place order continues to booking after the exact summary and any advisory warnings have been reviewed.
Choosing a buy is not a supplier commitment. It lets the Campaign preserve the proposed scope and supports sharing an immutable proposal with a connected client.
Share for client approval
If this Campaign uses the Brand workspace, select Share proposal after choosing the buy. Tap previews the complete campaign scope and financial consequences before sharing. Client approval can gate Order sending, but approval never sends an Order automatically.
Read Share a campaign with a client for invitations, proposal versions, approval, requested changes, and withdrawal rules.
Choose a booking method
At order placement, select one path for the station Orders:
| Method | What happens |
|---|---|
| Book and track with Tap | Tap sends each Order to its supplier for confirmation and keeps status and delivery tracking in the Campaign. The Tap fee is invoiced after each supplier confirms. |
| Book and track externally | Tap does not send the Orders. Your team books and tracks them in Prisma / Mediaocean or another system and explicitly acknowledges that responsibility. The same Tap fee is invoiced when you confirm external tracking. |
Excel and Prisma / Mediaocean templates remain available from externally booked Orders. Complete or confirm highlighted fields before importing them.
Understand Order states
| Status | Meaning |
|---|---|
| Draft | Terms can still change. Nothing has been sent. |
| Ordered | Tap sent the immutable Order and is waiting for the supplier decision. |
| Confirmed | The supplier accepted the complete Order. |
| Booked externally | Your team acknowledged external booking and tracking; Tap did not send the Order to the supplier. |
| Declined | The supplier declined the complete Order. |
| Withdrawn | The buyer withdrew an Ordered request before the supplier decision. |
| Stale | The source inventory changed before send. Rebuild from current responses. |
Before send, Tap shows the exact station, optional Client Product Estimate, weekly quantities, snapshotted rates, projected spend, audience terms, Tap fee, and warnings. A sent Order is immutable. The supplier confirms or declines the whole Order.
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