For buyers
Review responses and Orders
Compare supplier offers, choose your buy, and follow it through client and supplier approval.
2 min readUpdated
Something missing from this page? Email help@tap.co
Loading page content
For buyers
Compare supplier offers, choose your buy, and follow it through client and supplier approval.
2 min readUpdated
Something missing from this page? Email help@tap.co
A useful comparison looks beyond the headline price. Start with the campaign objective, then check that each offer reaches the right audience, in the right places, at the right time.
Open the campaign's responses and review the current offer from each supplier. Check:
For TV and radio, compare weekly spot rates and CPMs. For other media, establish whether the price is per impression, spot, insertion, day, or a fixed package before comparing totals.
Ask suppliers to explain missing terms or alternatives. Mark reviewed records that you have checked the current response. Read a replacement response again before relying on it.
Supplier rates and Deals on Tap are net of agency fees. Agency commission is separate from the supplier's media cost. Buyer Order totals include the applicable Tap platform fee.
Before presenting a recommendation to a client, check client budgets, fees, and commission. Your proposal may include charges that are not part of the supplier's quoted rate.
For TV and radio, choose the number of spots you want for each option and week. Review the schedule and the total for each station. If you need client approval, share a proposal before sending supplier Orders.
Cross-media sourcing responses currently support quote comparison and supplier conversation; arrange the booking with the supplier. Digital outdoor follows its own direct Order guide, and private offers appear in Opportunities.
Send the Order only after checking the supplier, quantities, prices, and dates. It remains Ordered while awaiting the supplier's decision and becomes Confirmed when they accept it. You can withdraw it before confirmation.
For campaign Orders, continue to Creative after confirmation and review Post-Buy reporting after the flight. Projected impressions help you plan; the Post-Buy report shows what was actually delivered.