Build and send TV Orders

Build from current TV Avails

A TV Order starts from a submitted station Avail Response. Its source revision defines the exact program or rotation, market-local schedule, spot length, weekly rates, projected primary-audience impressions per spot, and any Alternative note. Tap snapshots those terms into the Order.

Confirm the response is still orderable before building. Expired, withdrawn, superseded, materially stale, or closed inventory cannot support a new Order.

Choose an inspectable TV composition

Build a mix manually or compare a generated option in the Plan's buying view:

• Lowest cost chooses the available Avail with the lowest projected cost for each remaining weekly goal.
• Highest reach favors the option that covers the goal with fewer spots, then higher projected reach per spot, then lower cost.
• Balanced mix spreads delivery across properties before considering cost.

Tap first subtracts delivery already placed in Ordered or Booked Orders. It then proposes whole-spot quantities against the remaining weekly primary-audience target. Whole spots can project over the exact goal.

Inspect every program and rotation

For each TV line, confirm:

• Program or Rotation and its supplier-defined name;
• exact local days and hours;
• spot length;
• Alternative status and reason;
• requested spots for each week;
• immutable station spot rate;
• projected impressions per spot;
• projected weekly delivery and cost; and
• effective CPM against the RFP goal.

Do not let the composition total hide an unsuitable placement. An efficient rotation is not interchangeable with a required program, and a strong program is not useful when its window or active week misses the Plan.

Adjust weekly quantities for the approved delivery shape. A zero quantity contributes no spots, cost, or projected delivery for that week. Review total cost, projected impressions, effective CPM, property count, and any underdelivery, overdelivery, or above-goal-CPM advisories.

Create property Orders

Materializing the selected composition creates one draft Order per Supplier Property. Each station sees and decides only its own terms.

Draft spot quantities remain editable. The program or rotation name, schedule, rate, audience projection, spot length, and alternative note are snapshotted from the source Avail. If the source changes materially before send, rebuild from the current response instead of relying on a stale draft.

Review and send the exact TV buy

Before send, confirm each station, program or rotation, exact local window, weekly spot quantity, spot rate, projected impressions, total cost, and message. A draft with no requested spots cannot be sent.

Choose Send Order for one property or Send Orders after reviewing a batch. Each station receives its own immutable Order and may confirm or decline it independently.

Follow the outcome

An Ordered TV Order is awaiting the station's decision. Confirmation makes it Booked and locks the terms. A decline closes that property decision. A pending Order can be withdrawn when the supplier should no longer be able to confirm it, while its sent terms stay in history.

After a confirmed RFP-backed flight ends, the supplier can submit Post-Buy actual spots, primary-audience impressions, and actual cost for the buyer to review.