Plan radio dayparts and weekly goals

Start with one comparable radio ask

A useful radio RFP translates the Plan into goal lines a station can answer without guessing. Each request covers one market, one flight, one primary audience, and radio inventory. Create another RFP when the market or media type changes.

The Plan budget stays buyer-side planning context. The radio RFP carries the delivery goals and commercial benchmark suppliers need to return comparable Avails: exact dayparts, spot lengths, weekly impression targets, and goal CPM.

Choose dayparts by audience routine

Tap starts with standard local radio buying buckets:

Times are shown in the selected market's local time. Use the displayed days and hours as the transaction definition. A familiar daypart name by itself is not precise enough when a station uses a different house convention.

Separate goals that should be priced separately

Create a distinct goal line for each daypart and spot length combination you want to compare. If Morning Drive can use either 30 or 60 second spots, keep those as separate lines. If a broader rotation is acceptable, say so in Additional notes instead of selecting every daypart as though each one were required.

Remove any default daypart that does not serve the objective. A shorter, deliberate request produces cleaner station responses than a grid full of speculative options.

Set the audience and weekly delivery

Choose one standard primary demographic for the transactable radio goals. Suppliers project impressions per spot against that same audience, which lets Tap compare the response with the RFP target.

For each goal line:

• confirm the spot length;
• enter the goal CPM;
• set target impressions for every active broadcast week; and
• review any week that needs a different weight because of timing, promotions, or the Plan's objective.

Goal CPM is a planning benchmark, not a promised supplier rate. Weekly impressions state the delivery outcome. Tap later uses the supplier's projected impressions per spot and spot rate to show the derived CPM and to calculate how many whole spots a draft Order needs.

Add the context the grid cannot carry

Use Additional notes for requirements that affect whether an Avail is usable:

• station format or audience environment preferences;
• live reads, endorsements, sponsorships, or promotional support;
• talent, program, adjacency, or separation needs;
• excluded content or competitive conflicts; and
• flexibility around dayparts, spot lengths, or makegood treatment.

Write preferences as preferences when an equivalent option would work. Reserve mandatory language for constraints that really should exclude an Avail.

Review the radio request before sending

Confirm the market, local time zone, flight, response deadline, primary audience, selected dayparts, exact spot lengths, weekly targets, goal CPMs, notes, and station recipients. Creating or editing the draft does not contact a station. The supplier receives the frozen revision only after an authorized buyer approves Send RFP.