For buyers
Turn a radio strategy into exact market-local dayparts, spot lengths, audience goals, and weekly delivery targets suppliers can price.
3 min readUpdated
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A useful radio RFP translates the Plan into goal lines a station can answer without guessing. Each request covers one market, one flight, one primary audience, and radio inventory. Create another RFP when the market or media type changes.
The Plan budget stays buyer-side planning context. The radio RFP carries the delivery goals and commercial benchmark suppliers need to return comparable Avails: exact dayparts, spot lengths, weekly impression targets, and goal CPM.
Tap starts with standard local radio buying buckets:
| Daypart | Standard schedule in Tap | Planning use |
|---|---|---|
| Morning Drive | Weekdays, 6:00 am to 10:00 am | Commute and start-of-day listening. |
| Midday | Weekdays, 10:00 am to 3:00 pm | Workday and at-work listening. |
| Afternoon Drive | Weekdays, 3:00 pm to 7:00 pm | Commute and late-day reach. |
| Evening | Weekdays, 7:00 pm to midnight | Evening programming and lighter rotations. |
| Overnight | Weekdays, midnight to 6:00 am | Low-cost frequency when the audience fit is credible. |
| Weekend | Flexible | A negotiated weekend window rather than one fixed schedule. |
Times are shown in the selected market's local time. Use the displayed days and hours as the transaction definition. A familiar daypart name by itself is not precise enough when a station uses a different house convention.
Create a distinct goal line for each daypart and spot length combination you want to compare. If Morning Drive can use either 30 or 60 second spots, keep those as separate lines. If a broader rotation is acceptable, say so in Additional notes instead of selecting every daypart as though each one were required.
Remove any default daypart that does not serve the objective. A shorter, deliberate request produces cleaner station responses than a grid full of speculative options.
Choose one standard primary demographic for the transactable radio goals. Suppliers project impressions per spot against that same audience, which lets Tap compare the response with the RFP target.
For each goal line:
Goal CPM is a planning benchmark, not a promised supplier rate. Weekly impressions state the delivery outcome. Tap later uses the supplier's projected impressions per spot and spot rate to show the derived CPM and to calculate how many whole spots a draft Order needs.
Use Additional notes for requirements that affect whether an Avail is usable:
Write preferences as preferences when an equivalent option would work. Reserve mandatory language for constraints that really should exclude an Avail.
Confirm the market, local time zone, flight, response deadline, primary audience, selected dayparts, exact spot lengths, weekly targets, goal CPMs, notes, and station recipients. Creating or editing the draft does not contact a station. The supplier receives the frozen revision only after an authorized buyer approves Send RFP.