For buyers
Build and send radio Orders
Select radio spots, review the total, and send each station its Order.
2 min readUpdated
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For buyers
Select radio spots, review the total, and send each station its Order.
2 min readUpdated
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An Order tells a station which parts of its response you want to buy. Start from a current response and work through the schedule before sending.
Enter whole numbers of spots for each option and week. Check the radio dayparts or programs, spot lengths, weekly rates, and projected audience delivery. Adjust the quantities until the buy fits your objectives and available media budget.
Each station receives its own Order, even if you prepare several together.
Supplier rates are net of agency commission. The buyer Order total includes the applicable Tap platform fee. Your client budget settings determine whether the client approval also includes the Tap fee and agency commission.
If you need the client's approval, share a proposal for the selected buy first. Client approval does not send the supplier Order.
Review the station, schedule, quantities, rates, dates, and total. Then send the Order. It shows Ordered while awaiting the supplier and Confirmed once they accept it.
You can withdraw before confirmation. Discuss changes with the supplier before sending a replacement; do not assume that editing a plan changes an agreed Order.
After confirmation, use Creative to provide the campaign assets and respond to supplier feedback. After the flight, use Post-Buy to review actual delivery against the plan.
Buying from a private supplier offer instead? Follow supplier Deals, which have a different follow-up process.