Build and send radio orders

Choose weekly radio quantities, review client approval and fees, then book with Tap or track externally.

3 min readUpdated Sep 7, 2026

Something missing from this page? Email help@tap.co

Start from current radio responses

Open Response in the campaign and review the current, orderable station options. Each option supplies the daypart and exact market-local days and hours, spot length, weekly rates, and projected targeted impressions per spot.

Withdrawn, expired, superseded, stale, or closed sources cannot support a new Order. Historical revisions remain readable. Rates and supplier terms come from the selected response; changing the source later does not rewrite a sent Order.

Build the buy in Confirm

Open Confirm and create a buy manually or review an available suggestion:

Lowest cost prioritizes lower projected spend for each week's remaining goals.

Highest reach prioritizes projected audience delivery within the available budget, then fewer spots. Projected impressions are not unique reach.

Balanced mix spreads the proposed schedule across stations before considering cost.

Goal-based suggestions subtract delivery and spend already placed in pending or confirmed Orders and stay within each goal's CPM-based budget. Whole spots can overdeliver or leave part of a goal unfilled. If the RFP has no targeted-impression goals, choose the quantities manually.

For each option, inspect the daypart and exact market-local days and hours, spot length, Alternative status and reason, weekly offered availability, quantities, rate, targeted impressions, and projected cost. A zero quantity contributes no spots, delivery, or cost for that week.

Choose the buy or continue to booking

Review the exact summary and any delivery, CPM, or budget warnings. Acknowledge warnings when the review requires it.

Choose buy saves the selected quantities without placing Orders. Use it to prepare a client proposal before booking.

Place order continues to the booking-method decision.

When client approval is required, share the complete proposal and obtain approval for its current scope before placing Orders. Approval does not book media automatically. Recheck the approved scope if prices, dates, placements, or quantities change.

Choose how to book

Book and track with Tap sends a separate immutable Order to each station for confirmation. Each supplier can confirm or decline its complete Order independently. The Tap fee becomes invoiceable after supplier confirmation.

Book and track externally does not send Orders to suppliers. Your team acknowledges responsibility for booking and tracking in another system. The same Tap fee becomes invoiceable when you confirm external tracking. Download the available Excel or Prisma / Mediaocean template and complete highlighted fields before import. Tap's record does not prove that an external platform accepted the booking.

Before either action, review every station, weekly quantity, supplier rate, targeted projection, total cost, fee, optional client reference, and buyer message. A zero-spot Order cannot be sent. If a source has become stale, return to the current response and rebuild.

Follow the outcome

For Tap bookings, Ordered means the supplier decision is pending; Confirmed means the supplier accepted the complete Order. You can withdraw an Ordered request before the supplier decides. Sent terms remain in history.

Use Book for activation and creative work associated with confirmed media, and Track for delivery. After a confirmed RFP-backed flight, the supplier can submit Post-Buy actuals. External booking leaves confirmation and delivery tracking with your team in the external system.