For buyers
Launch campaigns on ad platforms
Plan a campaign for Meta, TikTok, LinkedIn, The Trade Desk and other ad platforms inside a Tap campaign, then go live with Tap AI.
Something missing from this page? Email help@tap.co
Last updated
For buyers
Plan a campaign for Meta, TikTok, LinkedIn, The Trade Desk and other ad platforms inside a Tap campaign, then go live with Tap AI.
Something missing from this page? Email help@tap.co
Last updated
Plan ad platform campaigns inside a Tap campaign, next to the rest of your media, then launch them in your own ad accounts. Tap AI does the setup in chat and asks you to approve each change.
Planning is free. To go live, you need the platform connected on Integrations (see Connect ad platforms and other tools) and a paid Tap subscription. If your workspace isn't subscribed, Tap asks you to subscribe when you go live (or to ask someone with billing access) and keeps your draft.
Each section shows what's still to do. On the campaign, the platform campaign then appears with your other media, marked Draft or Ready to go live.
The Go live panel beside the plan (above it on small screens) lists what's left under To go live, such as Connect Meta Ads or Set the budget. Select an item to jump to it.
For the exact steps on a platform and what you need there, open How going live works in the panel.
While Tap AI is setting it up, the campaign shows Going live. Choose Continue in chat to pick up where you left off. Stop going live lets you edit the plan again, but anything already created on the platform stays there.
| Platform | What Tap sets up | Before you go live |
|---|---|---|
| ChatGPT Ads | A Reach or Clicks campaign with up to 3 single-image ads | Get your brand review approved in ChatGPT Ads Manager. |
| The Trade Desk | A campaign and one paused ad group | Upload creatives in The Trade Desk and wait for approval. You need a production connection, a seed and a bid list. |
| Display & Video 360 | A paused campaign, a draft insertion order and a draft line item | Add creatives in Display & Video 360 first, and check the line item's targeting there before you turn it on. The start date must be after today. |
| LinkedIn Ads | A website visits campaign with up to 5 single image ads from your LinkedIn Page | You need ad account access and permission to post ads for the Page. |
| Reddit Ads | A Traffic campaign promoting up to 5 of your existing posts | Publish the posts on Reddit first. You need a payment method and a Reddit Pixel. |
| Meta Ads | A campaign, ad set and up to 10 image or video ads for Facebook, Instagram and Threads |
Once the campaign is on the platform, its card shows the platform's status, such as Live or Paused, and the budget and flight Tap last read. Open it to choose Activate in chat, Pause in chat, Manage in chat or Refresh status.
To track a campaign that's already running, add the platform from Add media, then open the menu on the new campaign's screen and choose Link a campaign already on that platform.
Choose the bin icon on the campaign. Removing a draft deletes it from Tap. Removing a live campaign only unlinks it: it keeps running and spending on the platform, so pause it first if you need to.
| Carousel ads aren't available. Check the campaign's status in chat. |
| TikTok Ads | A switched-off campaign with up to 10 video or carousel ads | You need a TikTok account or custom identity for the ads to show as. |
| X Ads | A paused campaign, ad group and up to 5 promoted posts | You need a funding source and the @handle to promote. |
| Amazon Ads | A paused Sponsored Products campaign built from your product listings | Your products must be eligible to advertise in that marketplace. |
| Vibe | A draft streaming TV campaign with video ads | US only, budgets in whole US dollars. Publishing can't be undone, and only Vibe admins can publish. |
| Microsoft Advertising | A build sheet. Tap can read these campaigns but can't create them. | Choose Get the build sheet, build the search campaign in Microsoft Advertising and start it there. Tap then links it. |