Plan connected TV

Connected TV (CTV) reaches viewers through television streaming services. Use it when you want streaming TV placements; linear station TV and web video have their own buying options.

Prepare your brief

1. Identify your audience, locations, flight dates, and available media budget.
2. Describe the streaming environments or content you want, along with exclusions and frequency preferences.
3. Include video lengths and ask for creative specifications, targeting choices, and reporting.

Request proposals

Open the campaign, choose Add media, and select Connected TV. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.

If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.

Compare the offers

Ask where the ads will appear, which devices are included, how audience targeting works, and how frequency is managed. Compare the CPM alongside the proposed volume and placements. A lower CPM is only useful if the inventory fits your audience.

Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.

These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.