Plan connected TV

Define the brief

Connected TV means video delivered through television streaming environments. Keep it distinct from linear station TV and from web or mobile digital video.

• Specify target geography, audience, flight, budget, and spot lengths.
• Describe streaming environments, content preferences, device requirements, exclusions, and frequency expectations.
• Ask the supplier to confirm targeting availability, creative specifications, measurement, and reporting.

Request supplier pricing

Open the campaign, choose Add media, and select Connected TV. Choose Public RFP for discovery by eligible suppliers or Private RFP for one named supplier. Set the response deadline and review what the recipient can see, including any disclosed budget.

Katz Media and Katz TV Group have separate CTV catalogs. Check the chosen supplier before selecting represented brands. A brand listing does not guarantee access to every service, market, or placement.

Save the draft, review the exact brief and recipients, and explicitly send. Drafting does not contact suppliers or reserve inventory.

Compare the response

Check the quoted medium, placement, geography, flight, currency, pricing basis, and included deliverables. Ask the supplier to clarify missing terms in the private response conversation. Mark reviewed acknowledges the exact revision; a replacement submission needs another review.

These Open RFP responses do not yet create Tap Orders. Agree the next commercial step with the supplier. See public and private RFPs for response, deadline, and closure rules.

See Request Katz media for represented inventory and supplier selection.