For buyers
Plan digital audio
Prepare a streaming audio brief with clear listening environments, formats, and reporting needs.
1 min readUpdated
Something missing from this page? Email help@tap.co
For buyers
Prepare a streaming audio brief with clear listening environments, formats, and reporting needs.
1 min readUpdated
Something missing from this page? Email help@tap.co
Digital audio includes streaming radio and other online listening services. Choose Radio for linear station advertising and Podcast for show-based podcast placements.
Open the campaign, choose Add media, and select Digital audio. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.
If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.
Check which services and listening environments are included, how ads are targeted, and what counts toward delivery. Ask whether production or companion artwork is included and compare reporting expectations as well as the price.
Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.
These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.