Plan digital video

Define the brief

Use Digital video for web and app video placements. Choose Connected TV for television streaming inventory and Linear TV for station broadcast requests.

• Specify geography, audience, flight, budget, video length, and desired devices.
• Describe placement context, player or sound expectations, exclusions, and frequency requirements.
• Ask for creative specifications, completion and viewability definitions, reporting, and supported targeting.

Request supplier pricing

Open the campaign, choose Add media, and select Digital video. Choose Public RFP for discovery by eligible suppliers or Private RFP for one named supplier. Set the response deadline and review what the recipient can see, including any disclosed budget.

Select eligible inventory from the chosen supplier when available. Confirm whether the quote covers web, app, or another stated environment; do not assume that a digital-video quote includes CTV.

Save the draft, review the exact brief and recipients, and explicitly send. Drafting does not contact suppliers or reserve inventory.

Compare the response

Check the quoted medium, placement, geography, flight, currency, pricing basis, and included deliverables. Ask the supplier to clarify missing terms in the private response conversation. Mark reviewed acknowledges the exact revision; a replacement submission needs another review.

These Open RFP responses do not yet create Tap Orders. Agree the next commercial step with the supplier. See public and private RFPs for response, deadline, and closure rules.