Plan digital video

Use Digital video for video advertising on websites and apps. Choose Connected TV when the brief is specifically for television streaming environments.

Prepare your brief

1. Describe the audience, geography, dates, and budget.
2. Specify video lengths, preferred placements, device mix, and content exclusions.
3. Explain the result you want to measure, such as completed views, reach, or visits.

Request proposals

Open the campaign, choose Add media, and select Digital video. Choose Public RFP to explore supplier options or Private RFP for one supplier. Add a response deadline and review any budget you intend to share.

If an inventory picker is available, select the listings you want quoted or leave it empty for recommendations. Follow public and private RFPs to review and submit the brief.

Compare the offers

Confirm how the video will play, whether placements are skippable, and how views or completed views are counted. Compare price with the proposed volume and audience. Ask for creative requirements and a sample of the reporting you will receive.

Check the currency and pricing basis, and clarify missing terms in the supplier conversation. Supplier media prices exclude agency commission; allow for your client fee settings when preparing the recommendation.

These sourcing quotes do not currently become Tap Orders. Agree the next booking step with the supplier once you have chosen an offer.