What is a rate card?

A rate card is a platform's pricing schedule showing costs for different ad placements, formats, dayparts, and volumes. The AI planner automatically pulls rate cards for shortlisted platforms when building your plan. Rate cards may include volume discounts (lower cost per spot at higher volumes), format-specific pricing (e.g. :15 vs :30 spots), and daypart pricing (e.g. morning drive vs overnight). You don't need to read rate cards yourself — the planner handles this.