What is a proposal in Tap?

A proposal lets you share a media plan with a colleague or client before committing to buy. Sharing works like Google Docs: - **Anyone with the link** (default) — anyone with the URL can view the proposal and respond, no account required to view - **Restricted** — only people you invite by email can view; they sign in to respond Recipients can approve the proposal, request changes, or reply with comments directly on the proposal page. Once approved, you (or the recipient) can convert it into a live campaign. If a recipient is new to Tap, they can sign up via the link and land in a free Client account — see "What is a Client account on Tap?" for details. Track proposal status (sent, viewed, approved, replied) and analytics like view rates and approval rates from your Plans page, where proposals and campaigns appear together with a filter to switch between them.