How should I set my campaign budget?

Share your budget with the AI planner and it will recommend the best media mix within that range. You can specify a total campaign budget ("$50k total"), a weekly budget ("$5k/week for 8 weeks"), or ask the planner to recommend a range. The planner will give feedback if your budget is too low for your goals or too high for available scale — it's designed to give honest guidance rather than force a plan. If you're unsure, describe your goals and the planner can help you estimate a realistic spend range.