Managing Line Items

Overview#

A line item is a single ad placement in your plan — one platform, one format, one schedule, one budget. A campaign is just a collection of line items working together. The AI planner builds line items for you when you brief it; this guide covers how to read, tweak, and bulk-edit them.

Ad formats#

Different platforms support different formats. The planner only ever shows you formats the platform actually supports — you can't accidentally configure something the supplier won't accept.

Common TV formats today (more channels coming soon):

When radio, podcast, OOH/DOOH, digital news, and streaming audio launch, each will bring its own format set (live reads, mid-rolls, banners, video pre-roll, etc.).

Line item fields#

Required#

• Format — pick from the formats the platform supports
• Flight dates — start and end
• Quantity — number of spots / impressions / episodes
• Budget — line-item spend
• Rate type — Book now (locked) or Planning (confirmed at activation)

Optional#

• Daypart preferences — for broadcast, preferred time slots
• Programming notes — request specific shows or content adjacencies
• Creative instructions — tone, messaging, brand requirements
• Targeting — for digital formats, demographics, geo, behavioural

Setting flight dates#

• Lead time — each platform has a minimum lead time before it can start. The planner enforces this — you can't pick a start date the supplier can't honour.
• Minimum flight — some platforms have a minimum duration (e.g. one week)
• Blackout dates — shown directly in the date picker
• Seasonal pressure — Q4 and major sports/event windows are tighter and pricier

Budget allocation#

Tap shows total allocated spend vs. campaign budget in real time as you adjust line items.

Strategies#

• Even distribution — split equally across line items; useful for testing
• Weighted — concentrate budget on high-priority placements
• Market-based — bigger budget for bigger markets

Guardrails#

• Per-platform minimums are surfaced during planning
• You'll see a warning if your line items exceed the campaign budget
• The planner will tell you honestly if your budget is too low for your goals

Creative specs#

Each line item has its own creative specs. Click the line item to see them. For TV today:

• Resolution — 1920×1080 (HD) minimum, 4K for premium placements
• Frame rate — 23.976, 29.97, or 59.94 fps depending on broadcast standard
• Codec — H.264 or ProRes
• Audio — stereo, typically -24 LUFS broadcast standard
• Duration — must match the booked spot length exactly

For other media types as they launch, the planner will surface the relevant specs (audio LUFS for radio/podcast, dimensions for display, etc.).

Bulk editing#

When a plan has many line items, edit in bulk:

• Shift flight dates — move start/end dates across selected items
• Adjust budgets — apply a % change or redistribute a total
• Duplicate — clone a line item to other platforms or markets
• Remove — delete multiple at once

Line item statuses#

• Draft — in your plan, not yet submitted
• Submitted — included in a proposal or sent to the supplier
• Confirmed — supplier has accepted; scheduled to run
• In flight — currently delivering
• Completed — flight ended, delivery finalised
• Cancelled — removed after submission

Tips#

• Name line items clearly — include market + format + platform (e.g. "Phoenix — :30 spot — KPHO")
• Verify dates account for lead time + creative deadlines
• Watch delivery once in flight — catch issues early
• Save recurring configs as templates for repeat campaigns

Next steps#