What is brand intelligence and why do I need it?

Your brand intelligence tells the AI planner about your brand or business — industry, target audience, geography, branding, and marketing goals. This helps the planner make better recommendations without you having to repeat context every time. You can set up your brand intelligence profile during onboarding or update it anytime from your dashboard. You can have as many brand intelligence profiles as you like. Agencies can create a brand intelligence profile for each client they plan and buy media for. The planner references your brand intelligence automatically when planning campaigns.