Creating Your First Campaign
A step-by-step walkthrough of planning and launching your first advertising campaign on Tap.
Overview#
This guide walks you through creating your first advertising campaign on Tap — from defining your goals to activating your media plan.
Define Your Campaign Goals#
Before building a media plan, consider:
- Target audience — Who are you trying to reach?
- Geography — Which markets matter most?
- Budget — What's your total campaign budget?
- Timeline — When should the campaign run?
- Media mix — Which channels (radio, TV, podcast, digital) fit your brand?
Not sure where to start? Use the AI planner — it will recommend a media mix based on your goals and budget.
Build Your Media Plan#
Open the Planner
Navigate to Planner from your dashboard. You can either start with AI recommendations or manually search for platforms.
Search and add platforms
Browse available inventory by market, media type, and audience. Click Add to Plan on any platform to include it in your campaign.
Configure line items
For each platform in your plan, configure:
- Ad format (e.g., :30 spot, :60 spot, banner)
- Flight dates
- Quantity and frequency
- Creative requirements
Review pricing
The planner shows real-time pricing for each line item. Review the total cost and make adjustments as needed.
Submit your plan
When your plan is ready, click Submit to send proposals to each publisher. They'll review your request and respond with availability.
Track Your Campaign#
Once publishers accept your proposals:
- Upload creative assets for each line item
- Monitor campaign status from your dashboard
- Review performance reports as they become available
Tips for Success#
- Start small — Test with one or two markets before scaling
- Use AI suggestions — The planner learns from successful campaigns
- Check audience data — Review demographics and reach estimates before committing
- Set realistic timelines — Publishers typically need 5-7 business days for activation