Creating Your First Campaign
A step-by-step walkthrough of planning and launching your first advertising campaign on Tap.
Overview#
This guide walks you through creating your first campaign on Tap — from defining your goals to activating your media plan. Tap is an all-media platform; TV inventory is bookable today, with radio, CTV, podcast, OOH, DOOH, digital news, and streaming audio coming soon.
Define your campaign goals#
Before opening the planner, get clear on:
- Target audience — who you're trying to reach
- Geography — which markets matter most
- Budget — total spend, or weekly cadence
- Timeline — start date and campaign length
- Objective — awareness, consideration, response, or a mix
Not sure where to start? Just describe your business and goals to the AI planner — it will recommend a media mix that fits.
Build your media plan#
Open the planner
Click Planner in the sidebar to start a new chat. Describe your campaign in plain language — audience, geography, budget, timing, objective.
Let the planner search and propose
The AI planner searches Tap's marketplace, scores platforms against your audience, and proposes a media mix with real pricing. You'll see the rationale for each platform it includes.
Refine the plan
Ask the planner for changes in the same chat — swap platforms, shift budget, change spot lengths, adjust the schedule. The plan updates live.
Review pricing and details
Each line item shows its rate type — Book now in green (supplier-locked under the Supplier Guarantee) or Planning in blue (modelled, confirmed at checkout) — alongside the audience reached and format (e.g. :15 vs. :30 spots). Toggle Book now on a line to lock the rate. Total cost updates as you change the plan.
Submit and Verify and Buy
When you're happy, submit the plan. Tap confirms any Planning rates with the suppliers (Book now rates are already locked), you choose payment (upfront or Net 30), and the campaign activates.
After activation#
- Upload your creative assets (or order professional creative through Tap's creative services partners)
- Track delivery and Post-Campaign Reports from the Plans page
- Run as many campaigns in parallel as you need — each is its own chat session
Tips#
- Start specific — "TV in Phoenix DMA, $30k, 4 weeks, women 25–54" gets a sharper plan than a vague brief
- Trust the planner's pushback — if it tells you your budget is too low for your goal, listen
- Set a brand intelligence profile first — the planner uses it to make better recommendations without you re-stating context every time