What is Tap and how does it work?

Tap is an AI-powered, all-media buying platform that connects advertisers directly with media suppliers. You describe your campaign goals to the AI planner, which searches Tap's marketplace, recommends a media mix, builds a plan with real pricing, and lets you verify and buy directly. **What's live today:** TV inventory across the United States. **Coming soon:** Radio, CTV, podcasts, OOH, DOOH, digital news, and streaming audio. The planner will surface these channels automatically as they launch.